Planning an unforgettable event? Here’s when your dream athlete speaker is most likely to say yes.
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At the Mollie Plotkin Group, we help event professionals create extraordinary experiences — the kind that forge stronger relationships, spark lasting memories, and bring audiences face-to-face with the athletes they admire. But if there’s one question we hear all the time from planners, it’s this: When should I reach out to book an athlete for my event?
The answer? Timing matters. A lot.
We regularly get requests for active (non-retired) professional athletes during the height of their seasons — and understandably so. That’s when they’re most top-of-mind for fans. But it’s also when they’re least likely to be available.
To help you get ahead, here’s a breakdown of each sport’s rhythm and the best windows for booking talent.
NFL (National Football League)
- Best Time to Book: February – May (4 Month Window)
This is the NFL’s true offseason. Players are generally more available after the Super Bowl and before summer training ramps up. June and July are more limited due to OTAs, and by late July, preseason begins. For teams that didn’t make the playoffs, athletes may be available as early as January.
NHL (National Hockey League)
- Best Time to Book: July through early September (2 Month Window)
Hockey players are most available during the summer offseason. Preseason starts mid-September, making scheduling more difficult. If a team misses the playoffs, players could be open for events in May and June — ideal for end-of-fiscal-year celebrations or spring fundraisers.
MLB (Major League Baseball)
- Best Time to Book: November – February (4 Month Window)
This window falls firmly between the end of the season and the start of Spring Training in mid-February. October may be a viable option for players on non-playoff teams, especially for fall client appreciation events.
NBA (National Basketball Association)
- Best Time to Book: July – September (3 Month Window)
Summer is the NBA’s main offseason. Preseason activities begin in early October, so availability drops quickly after that. If a team doesn’t make the postseason, players could be available as early as May or June — a great window for summer leadership retreats or donor dinners.
The Bottom Line
If you’re planning an event and want to feature a current professional athlete, start early and plan around their offseason. Not only does this improve your chances of booking the right person, it also ensures they can be fully present and engaged at your event.
The earlier you reach out, the more we can do for you — from creative planning to contract logistics, and everything in between. More lead time means more opportunity to make your event truly exceptional.
We know our talent — not just their highlights, but their schedules. And we’re here to help you navigate every step.
Have a date in mind? Let’s talk. We’ll help you match the right message with the right moment, delivered by the right athlete. Contact us today.
