A memorable event is more than a good return on your investment of time and money.
How? By bringing attendees back again for more. The next time you run a conference, not only will those attendees return, but they’ll spread the word, and bring their colleagues too.
That leaves the big question – how do you make a corporate event memorable? The answer lies in the strategic use of your keynote speaker and their motivating message.
These keynote speakers come from backgrounds as diverse as sports, politics, adventuring, and the corporate world and have all had to dig deep to find out what they’re made of. Because of this, they’re able to offer fresh perspectives on life and business. The words they speak come alive inside the audience and inspire them to become the best versions of themselves. It’s their experience that makes them experts in their fields and what makes them connect to the audience.
This level of inspirational deposit is what will keep people coming back for more. If you’re on the fence about whether you should hire a motivational speaker or not, keep reading for our top seven reasons to prioritize it.
1. Inspire Leaders
Managers and team leaders have the power to inspire their teams to greatness. Good leadership can help a team get through tough spots and overcome setbacks without breaking their stride. If a manager doesn’t understand the dynamics of leadership, it can lead to a section of your business that lacks motivation and underperforms. Staff members seldom thrive under uninspired leadership but will flourish working for a motivated leader.
Motivational speakers have excellent tools in their arsenal to equip leaders. They teach them to understand and work with the people under their care to bring out the best in them. They speak clearly and with an irresistible passion that is contagious.
2. Targeted Expertise
You can choose a motivational speaker that fits in with your conference’s theme or topic. Drawing on their elite expertise, the speaker will be able to combine their knowledge with an enigmatic communication style that ensures their message hits home.
Listening to an expert in their specific field speak will never fail to inspire the listeners to deeper understanding and provoke them to excellence. Experts add authority to your conference and command their listener’s attention.
Delivering their message in an entertaining and engaging way to solidify your event as a highlight. Audience members will remember it and come back again.
3. Enhance Performance
Motivational speakers offer guidance, insight, and encouragement to enhance the attendee’s ability to perform. Their words spark passion and ignite potential in their audience. Drawing on their own experiences, they use peak performance and marginal gains theories to inspire their audience.
If your organization requires employees to operate at a high level of efficiency and output, you must equip them with the tools and methods they need to achieve this. A motivational speaker can lay an excellent foundation for you to build on.
Motivational speakers who specialize in high performance will have an impact on all audiences, from students through to senior corporates. They will inspire their audience to raise the bar and then leap straight over.
4. The Power of Storytelling
Motivational speakers are entertaining. They have an easy way with words that captures their audience at their heart. By weaving humor and touching anecdotes into engaging stories, they deliver truth that resonates with their listeners. They communicate with an authentic vulnerability that allows them to connect on a deeper level with their audience.
It’s a fact that we remember facts communicated in story form much more clearly than when they’re presented in any other way. Storytelling is a means of communication that affects an audience in a way that lingers and translates into long-term changes.
5. Problem Solving
There are times in business when an issue arises that isn’t easily solved and affects the morale of the staff. As an experienced outsider, a motivational speaker can bring a fresh perspective that unlocks the way forward. Most motivational speakers have faced and overcome adversity in a way that enables them to offer insightful perspectives that can be applied immediately.
Corporate challenges can affect the morale of employees. This leaves them demotivated and discouraged. This can affect relationships and productivity. The right motivational speaker will speak into the situation and bring issues to light. They equip their audience with practical tools to focus on mental health. They also help to rebuild an ethos of cooperation and care.
6. Encourage Teamwork
The dynamics that make teams work well together are easily lost under the pressures of the corporate environment. A motivational speaker, particularly one from a sporting background, has a keen understanding of how important it is for a team to be on the same page. They’re able to bring that back into focus.
A reminder of the key pillars and the benefits of teamwork will restore unity to your team. They’ll remember the values of an inclusive culture based on communication, understanding, and support and go forward from the event with renewed corporate purpose.
A united team that is committed to working together on a common goal is a force to be reckoned with. When hiring event speakers for this purpose, choose one with a focus on teamwork and watch what happens to the unity in your workplace.
7. Fresh Mindset Reset
A team that shares a can-do mindset is unstoppable. A conference focused on strategy impartation allows the whole team to absorb the information at the same time as well as ask questions if they need to.
Conferences are the perfect opportunity to highlight corporate vision. They can also emphasize a particular focus for the upcoming season. A motivational speaker can take the essence of the message you want to be communicated and package it into a passionate delivery that your attendees will remember.
Individually, an employee with a healthy mindset will be less prone to mental and physical health issues and will be able to offer their best service to the company.
Elevate Your Corporate Event With Motivational Speaking
Planning a good business event involves all the practicalities of venue booking, catering, invitations, welcome packs, and top-notch audio equipment. Add to that the quintessential element of motivational speaking and your event will shine.
If your corporate event needs a touch of the extraordinary, contact us to connect with the ideal keynote speaker.
