Innovative Marketer
After graduating with an English major and studying screenwriting and poetry, Rohit Bhargava moved to Australia in 1999 at the start of the dot com boom and began a successful 15-year career as a brand and marketing strategist in the world of advertising. During his time working at two of the largest agencies in the world, Rohit built his career at a pivotal time in the world of marketing when digital tools were just emerging and a growing understanding of behavioral science was changing the way companies in all industries understood persuasion itself.
In 2004, Rohit became an early adopter of social media and started writing a marketing blog that would soon become one of the top 25 blogs in the industry, according to Ad Age magazine. Across 20 years, publishing thousands of posts, he continually introduced new groundbreaking ideas to the marketing world – from first inventing the concept of social media optimization (SMO) to publishing a manifesto for content curators that is now widely used in digital marketing courses across the world. In fact, he once sat in a meeting where a newly minted “senior digital strategist” explained the concept of SMO back to the room. As Rohit wrote the day after, “I should probably be honored. Having my own ideas quoted back to me a kind of flattery, right? At least now I know what being mansplained to feels like.”
Books
The growing popularity of his blog led Rohit to his first book deal in 2008. The book, Personality Not Included, was not a huge commercial success but was critically acclaimed, won a prestigious Gold Atticus award, and was adopted by many tech leaders like former Yahoo CEO Marissa Mayer.
After publishing three more books, Rohit decided to leave his role at Ogilvy in 2014 and founded a new independent publishing company called Ideapress Publishing with his wife Chhavi. His fifth book, Non-Obvious, was wildly successful, immediately hitting the Wall Street Journal bestseller list in early 2015 and propelling Rohit’s keynote speaking career to the next level.
The Non-Obvious Trends series would soon become his signature piece of thought leadership, with annual book editions for the next five years culminating in the international bestseller Non-Obvious Megatrends, which hit #1 on the Wall Street Journal and USA Today bestseller list. To date, the entire series has more than 1 million readers and more than 28 international book awards including the Leonard L. Berry Marketing Book Award, the Eric Hoffer Business Book of the Year, a Gold Medal in the Axiom Awards, and the Pencraft Book of the Year. In total, Rohit has written nine books, 3 of which have become Wall Street Journal bestsellers.
Media
In addition, Harvard Business Review, The Guardian, and NPR regularly interview Rohit and feature him as an expert commentator. Rohit also writes a monthly column for GQ magazine in Brazil on technology and trends.
The most consistent connection for his fans though, has been his popular email newsletter, Non-Obvious Insights. In 2022, the Webby Awards (the Internet’s highest award) honored the Non-Obvious Insights Newsletter as the Best Email Newsletter, alongside winning newsletters from the New York Times and CNN.
Hire Rohit Bhargava
Bringing the insights from his books to live and virtual events as a keynote speaker, Rohit has delivered his signature keynotes at some of the most forward-looking organizations in the world including Intel, NASA, Disney, JP Morgan Chase, LinkedIn, Microsoft, American Express, CES, SXSW, the World Bank, Coca-Cola and hundreds of others.
Event planners and audiences have described Rohit as “a rare mix of scary-smart and super engaging” and “a master at weaving stories together.” Once, an attendee even described him as “hilarious, like a tech-savvy Robin Williams.” At SXSW, the lines outside his popular Featured Session have wrapped around the entire Austin Convention Center and down the stairs to the lower level five years in a row. After his packed session one year, an attendee tweeted “He’s no Beyonce, but definitely worth standing in line for.”
Rohit is the perfect choice when you want to bring a diverse outside perspective from an engaging speaker who has real practical experience with relevance to your industry, a unique point of view, and a delivery style that blends inspiration with action.
Academia
Outside of his time on stage, Rohit also spent several years teaching popular courses on storytelling, persuasive speaking, and marketing at Georgetown University in Washington DC. He has also been invited to deliver guest lectures at many other prestigious schools including Stanford and Penn. Recently, he helped launch an Innovation Center at his alma mater – Emory University in Atlanta.