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Henry Coutinho-Mason

Henry Coutinho-Mason

Former Managing Director of TrendWatching, Bestselling Author, Speaker

Speaking Fee Starts at $35,000 i Fees vary by event type, travel and appearance details.

Henry Coutinho-Mason is a bestselling author, keynote speaker, and expert on consumer trends and preparing organizations to thrive amidst change.

Meet Henry Coutinho-Mason

Having spent a decade as the managing director of TrendWatching, Henry Coutinho-Mason is one of the world’s leading authorities on consumer trends. He is the bestselling author of Trend-Driven Innovation and The Future Normal, a handbook for visionaries featuring the thirty biggest ideas and instigators that will shape humanity’s next decade. Henry is also well-known for his keynote and motivational speaking. He gives actionable, accessible talks on:

  1. Future consumer trends
  2. How to design people-first AI strategies
  3. Cross-industry innovation

Henry Coutinho-Mason is available to be booked for corporate and private events. Contact the Mollie Plotkin Group today to inquire about Henry Coutinho-Mason’s fees.

Want to book Henry Coutinho-Mason for an event?

Contact the Mollie Plotkin Group at 215-995-0905 to book Henry Coutinho-Mason for a keynote speech, corporate event, leadership program, workshop, fireside chat, virtual appearance, or other private or professional event.

Our team will help confirm Henry Coutinho-Mason’s availability, speaking fee, travel requirements, and fit for your audience. To start the booking process, please share your event date, location, audience size, event format, and the type of presentation you are looking for.

The Mollie Plotkin Group is a full-service keynote speaker agency and entertainment bureau that helps organizations secure keynote speakers, entertainers, athletes, celebrities, and thought leaders for corporate meetings, conferences, fundraisers, and special events.

Biography

Henry Coutinho-Mason is obsessed with answering the biggest question in business: “What will people want next?”

Consumer Trends Expert

Henry spent a decade as the managing director of TrendWatching and is one of the world’s leading authorities on consumer trends. He is the author of Trend-Driven Innovation, which lays out a simple, accessible approach to anticipating customer expectations. The book also forms the basis of TrendWatching’s research, content & product that is used by 100,000 B2C professionals at hundreds of the world’s leading brands.

Henry’s latest book The Future Normal, is a handbook for visionaries featuring the thirty biggest ideas and instigators that will shape humanity’s next decade. It was launched at SXSW in March 2023.

Henry has been quoted as a trend expert in The Guardian, Financial Times, Harvard Business Review, AdMap, The New York Times, and The Economist, and has appeared on television networks such as CNBC, the BBC, and Brazil’s Globo News. He was also included in GQ’s Most Connected Men in Britain list for 2016.

Award-Winning Social Entrepreneur

As co-founder of 3Space, Henry is also an award-winning social entrepreneur. With its innovative solution to generating social value from empty commercial property, 3Space was commended in Fast Company’s World Changing Ideas and won the European section of the FT/Citi Urban Ingenuity Awards.

Hire Henry Coutinho-Mason

As a speaker, Henry has given more than 100 inspiring and actionable keynotes & workshops in 30+ countries – with multiple repeat bookings from global leadership teams at J&J, Calvin Klein, Mastercard, the Tata Group, and many more. He is also a guest lecturer at HEC Business School in Paris. Henry tailors his keynotes and workshops specifically to your industry and audience, with 10-15 practical case studies across 3-5 actionable tactics.

How to Hire Henry Coutinho-Mason

To hire Henry Coutinho-Mason for an event, contact the Mollie Plotkin Group with the proposed event date, location, audience size, event format and program goals. Henry Coutinho-Mason is available for corporate events, conferences, leadership meetings, private events, workshops, fireside chats and virtual programs.

After receiving your request, a Mollie Plotkin Group booking agent will review Henry Coutinho-Mason’s availability, discuss the event details and get back to you within 48 hours with next steps for securing Henry Coutinho-Mason for your program.

Henry Coutinho-Mason Booking Fee

The cost to book Henry Coutinho-Mason depends on the event date, location, format, audience size and scope of the appearance. Henry Coutinho-Mason’s speaking fee starts at $35,000. Speaking fees may vary for keynote speeches, workshops, fireside chats, private events, corporate meetings and virtual programs.

For the most accurate Henry Coutinho-Mason booking fee, contact the Mollie Plotkin Group with your event details. Our team will help confirm availability, pricing and the best format for your event.

Speaking Topics & Programs

VisuAIse Futures: An Interactive AI-Powered Creative Experience

It’s one thing hearing someone talk about the power of AI. It’s another thing to have your audience experience it. Live and in the moment. Together.

Henry’s new interactive AI experience transforms the keynote format from something that people sit through, into a visceral personal and collective “a-ha” moment that will live long in the memory of every participant.

But don’t mistake this session for just some fun “AI theater.” Its real magic comes when Henry uses AI to analyze the generated images and unlock the collective intelligence of your audience – turning your next event into a powerful source of insights just delivered faster and in a far more engaging format than any boring and expensive consultancy project!

You already know that the future of your organization depends on using AI effectively. This session won’t just transform the way your people think about AI, it will energize them to explore and seize the opportunities it presents.

Why Audiences Love This Keynote:

  • Innovative integration of AI into the keynote experience.
  • Ability to make the concept of AI augmentation deeply personal.
  • Connection of the experience to the bigger corporate strategic and cultural implications.

Key Takeaways:

  • A radically new and optimistic perspective on AI and its implications.
  • An image that they have personally co-created with AI!
  • A video montage highlight reel and post-event report, offering a uniquely visual window into the collective future vision of your audience.

Note: This experience works with small groups (i.e. to visually display leadership alignment), right up to 1000+ audiences. It can be also done in as little as 15 minutes as a powerful icebreaker or as a full, traditional keynote on the latest people-first AI trends.

Thriving In The AI Era: Designing a People-First AI Strategy

This year it’s AI. Last year it was the metaverse, web3, and crypto. Before that, it was social media and mobile.

Henry’s approach is a deceptively simple one – don’t only focus on what’s changing; instead, identify what won’t change for your customers. What are the basic human needs and wants that your customers will still look to your organization to cater to a decade from now?

So instead of talking solely about novel technologies themselves, Henry talks about the underlying relevant basic human needs they speak to. Generative AI and convenience, empowerment, and creativity; Web3 and community and ownership; the metaverse and identity and status.

This deeply human-centric view of technology might seem obvious, but Henry’s talks present a view of the world that is both fresh and compelling. More importantly, it’s an accessible and practical approach that audiences can take back into their organizations to think strategically about the long-term implications and opportunities that technologies like AI, Web3, and the metaverse will present.

Why Audiences Love This Keynote:

  • Ability to cut through the BS! And show how to connect what’s happening today with a longer-term roadmap for their organization.
  • Fresh perspectives on well-known topics – both the focus on basic human needs and the relevant innovation case studies.
  • The down-to-earth and accessible style that engages the audience as equals.

Key Takeaways:

  • Feeling empowered and inspired, rather than nervous!
  • A clear strategic framework to use with their teams.
  • The current best practices and some entertaining stories about the most niche use cases, too!

The Future Normal: Key Emerging Trends That Will Reshape Your Industry

Henry’s signature talk is a fast-paced dive into the key trends that will present innovation opportunities for your audience in the near future. The current versions of this keynote draw from Henry’s new book, The Future Normal (written with 3-time WSJ bestselling author Rohit Bhargava and released in early 2023).

While the title might have remained a constant during his 10-year stint as CEO of TrendWatching, every session is unique thanks to Henry’s ability to bring in the newest and most insightful local and industry-specific case studies.

Why Audiences Love This Keynote:

  • A uniquely global and cross-category perspective and insight.
  • Clarity and structure of the presentation – to connect what’s happening today with what it means for tomorrow.
  • Ability to show examples that lie outside of their day-to-day yet are always highly relevant.
  • Irreverent and accessible style.

Key Takeaways:

  • A notebook full of innovative ideas! Inspired by relevant, real-world innovation case studies to use with their teams or clients.
  • Actionable insights into how those innovations will change what their customers will want next.
  • The empowerment to become a trendspotter themselves.

Trend Driven Innovation: How to Use Cross-Industry Insights to Anticipate Emerging Customer Needs

The conventional ways of knowing what your customers will want next, such as using ever bigger datasets or qualitative research, are barely fit for purpose in a world that is ever more volatile, uncertain, complex, and ambiguous.

This terrifies most executives, but there’s a silver lining. It is possible to understand the direction of future trends and the opportunities they present, by looking at the very disruptive startups and game-changing innovations that create such volatility. How are these innovations changing customer expectations? And how can you get ahead of your competitors by catering to those new expectations?

Based on Henry’s first book Trend-Driven Innovation, this talk unpacks the theory of how to become not just a trendspotter, but a trend doer. While this theory forms the basis of TrendWatching’s research, content, and products it is miles away from being a dry, speech. Instead, Henry brings in a unique and entertaining mix of global examples to show exactly how the audience can spot what’s coming next.

Why Audiences Love This Keynote:

  • Focus on basic human needs as a strategic imperative.
  • Integration of real-world innovations, to bring the theory to life.
  • The down-to-earth style that’s accessible and highly practical.

Key Takeaways:

  • A new way of seeing the world!
  • Tips and tricks on how to embed a culture of trend-driven innovation in your organization.

Building A Future-Proofed AI Strategy: An Executive’s Guide to Navigating Rapid Change

Generative AI is the biggest paradigm shift for a generation. Every company needs to have a clear and coherent strategy towards generative AI, or face being left behind. The big challenge is that no one knows where AI is headed (not even the people creating it!).

However, as the former Managing Director of TrendWatching, the world-renowned global consumer trend firm, Henry has spent 10+ years helping clients understand, anticipate, and act on fast-moving emerging technology trends, from the metaverse and Web3 right back to mobile and social technologies.

In this strategy masterclass, Henry shares a human-centric view of technology that will ensure you build an AI strategy that will remain relevant long into the future. While some strategy sessions can be heavy on theory and light on tangible utility, Henry’s use of real-world examples means this workshop is inspirational and immediately actionable.

Why Audiences Love This Keynote:

  • Compelling reframing of the AI conversation: to put people and their needs ahead of technological innovation.
  • Real-world case studies of AI use cases – tailored to your industry and customers.
  • Future-focused insights, delivered in a highly accessible way.

Key Takeaways:

  • Alignment around a strategic framework to use with their teams.
  • A clear view of where and why you can successfully apply AI.
  • A sense of empowerment and opportunity, rather than fear!

Note: this session can also be extended to include a ChatGPT-powered Innovation Workshop and/or hands-on training sessions with leading practitioners where you will build real prototype AI solutions.

Featured Client Reviews for Henry Coutinho-Mason

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Books by Henry Coutinho-Mason

Ideas worth taking offstage.

Discover books from Henry Coutinho-Mason and continue exploring their ideas beyond the keynote.

Trend-Driven Innovation: Beat Accelerating Customer Expectations book cover
Featured Book

Trend-Driven Innovation: Beat Accelerating Customer Expectations

Wiley · 2026

Trend-Driven Innovation offers a systematic way to anticipate what customers will expect next. Instead of relying only on surveys or watching competitors, the book shows how to study emerging business innovations, changing expectations and broader consumer trends for useful signals. It turns trend spotting into a practical process for generating new products, services and experiences before yesterday’s successful ideas become outdated.

Also by Henry Coutinho-Mason

The Future Normal: How We Will Live, Work and Thrive in the Next Decade

Ideapress Publishing · 2026

The Future Normal identifies emerging ideas likely to move from unusual to everyday over the next decade. Rather than making distant science-fiction predictions, the book examines technologies, behaviors and business models already taking shape around the world. Organized as a practical guide to what may become normal next, it helps readers recognize change early and think more deliberately about how those shifts could affect life and work.

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Videos

The future normal with Henry Coutinho Mason - Thrive Live '23

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Anticipating the Future Normal

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Rohit Bhargava and Henry Coutinho-Mason in the 2023 SXSW Studio

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Anticipating the Future Normal | FHS 2023 | GRIF

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Henry Coutinho-Mason’s Fee Information

In-Person Fee: $35,000 i Fees vary by event type, travel, and appearance details.

Virtual Fee: Please inquire i Fees vary by event type, travel, and appearance details.

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