Jan 13 2025
Henry Coutinho-Mason is a bestselling author, keynote speaker, and expert on consumer trends and preparing organizations to thrive amidst change.
Having spent a decade as the managing director of TrendWatching, Henry Coutinho-Mason is one of the world’s leading authorities on consumer trends. He is the bestselling author of Trend-Driven Innovation and The Future Normal, a handbook for visionaries featuring the thirty biggest ideas and instigators that will shape humanity’s next decade. Henry is also well-known for his keynote and motivational speaking. He gives actionable, accessible talks on:
Henry Coutinho-Mason is available to be booked for corporate and private events. Contact the Mollie Plotkin Group today to inquire about Henry Coutinho-Mason’s fees.
Contact the Mollie Plotkin Group at 215-510-6607 to book Henry Coutinho-Mason for corporate or private events, keynote speeches, workshops, fireside chats, motivational speaking, or virtual appearances. Our agency will work directly with your organization and our keynote speakers to create an unforgettable event.
The Mollie Plotkin Group is the leading keynote speakers agency and entertainment bureau bringing excitement to audiences, clients, and employees. We represent subject-matter experts in every possible field, so whether we’re your partner in creating a memorable meeting, or your meeting planner’s secret weapon in securing the perfect keynote speaker, we’re in this with you.
Henry Coutinho-Mason is obsessed with answering the biggest question in business: “What will people want next?”
Henry spent a decade as the managing director of TrendWatching and is one of the world’s leading authorities on consumer trends. He is the author of Trend-Driven Innovation, which lays out a simple, accessible approach to anticipating customer expectations. The book also forms the basis of TrendWatching’s research, content & product that is used by 100,000 B2C professionals at hundreds of the world’s leading brands.
Henry’s latest book The Future Normal, is a handbook for visionaries featuring the thirty biggest ideas and instigators that will shape humanity’s next decade. It was launched at SXSW in March 2023.
Henry has been quoted as a trend expert in The Guardian, Financial Times, Harvard Business Review, AdMap, The New York Times, and The Economist, and has appeared on television networks such as CNBC, the BBC, and Brazil’s Globo News. He was also included in GQ’s Most Connected Men in Britain list for 2016.
As co-founder of 3Space, Henry is also an award-winning social entrepreneur. With its innovative solution to generating social value from empty commercial property, 3Space was commended in Fast Company’s World Changing Ideas and won the European section of the FT/Citi Urban Ingenuity Awards.
As a speaker, Henry has given more than 100 inspiring and actionable keynotes & workshops in 30+ countries – with multiple repeat bookings from global leadership teams at J&J, Calvin Klein, Mastercard, the Tata Group, and many more. He is also a guest lecturer at HEC Business School in Paris. Henry tailors his keynotes and workshops specifically to your industry and audience, with 10-15 practical case studies across 3-5 actionable tactics.
Find out how to hire Henry Coutinho-Mason to appear at your next event. Contact the Mollie Plotkin Group to inquire about Henry Coutinho-Mason’s availability and cost. When booking Henry Coutinho-Mason for an event, we need to know the type of venue and location the event will take place. Henry Coutinho-Mason is a popular choice for corporate events, private events, and virtual events. So, you can click the Check Availability button or contact us and an MPG Henry Coutinho-Mason booking agent will get back to you within 48 hours.
How much to book Henry Coutinho-Mason depends on the type of event. So, the cost to hire Henry Coutinho-Mason for corporate or private events is available by contacting a Mollie Plotkin Group Agent. Notably, Henry Coutinho-Mason is available for conferences, festivals, private parties, and events. Just contact the Mollie Plotkin Group and tell the booking agent the proposed date, time, and location.
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It’s one thing hearing someone talk about the power of AI. It’s another thing to have your audience experience it. Live and in the moment. Together.
Henry’s new interactive AI experience transforms the keynote format from something that people sit through, into a visceral personal and collective “a-ha” moment that will live long in the memory of every participant.
But don’t mistake this session for just some fun “AI theater.” Its real magic comes when Henry uses AI to analyze the generated images and unlock the collective intelligence of your audience – turning your next event into a powerful source of insights just delivered faster and in a far more engaging format than any boring and expensive consultancy project!
You already know that the future of your organization depends on using AI effectively. This session won’t just transform the way your people think about AI, it will energize them to explore and seize the opportunities it presents.
Note: This experience works with small groups (i.e. to visually display leadership alignment), right up to 1000+ audiences. It can be also done in as little as 15 minutes as a powerful icebreaker or as a full, traditional keynote on the latest people-first AI trends.
This year it’s AI. Last year it was the metaverse, web3, and crypto. Before that, it was social media and mobile.
Henry’s approach is a deceptively simple one – don’t only focus on what’s changing; instead, identify what won’t change for your customers. What are the basic human needs and wants that your customers will still look to your organization to cater to a decade from now?
So instead of talking solely about novel technologies themselves, Henry talks about the underlying relevant basic human needs they speak to. Generative AI and convenience, empowerment, and creativity; Web3 and community and ownership; the metaverse and identity and status.
This deeply human-centric view of technology might seem obvious, but Henry’s talks present a view of the world that is both fresh and compelling. More importantly, it’s an accessible and practical approach that audiences can take back into their organizations to think strategically about the long-term implications and opportunities that technologies like AI, Web3, and the metaverse will present.
Henry’s signature talk is a fast-paced dive into the key trends that will present innovation opportunities for your audience in the near future. The current versions of this keynote draw from Henry’s new book, The Future Normal (written with 3-time WSJ bestselling author Rohit Bhargava and released in early 2023).
While the title might have remained a constant during his 10-year stint as CEO of TrendWatching, every session is unique thanks to Henry’s ability to bring in the newest and most insightful local and industry-specific case studies.
The conventional ways of knowing what your customers will want next, such as using ever bigger datasets or qualitative research, are barely fit for purpose in a world that is ever more volatile, uncertain, complex, and ambiguous.
This terrifies most executives, but there’s a silver lining. It is possible to understand the direction of future trends and the opportunities they present, by looking at the very disruptive startups and game-changing innovations that create such volatility. How are these innovations changing customer expectations? And how can you get ahead of your competitors by catering to those new expectations?
Based on Henry’s first book Trend-Driven Innovation, this talk unpacks the theory of how to become not just a trendspotter, but a trend doer. While this theory forms the basis of TrendWatching’s research, content, and products it is miles away from being a dry, data-driven speech. Instead, Henry brings in a unique and entertaining mix of global examples to show exactly how the audience can spot what’s coming next.
Generative AI is the biggest paradigm shift for a generation. Every company needs to have a clear and coherent strategy towards generative AI, or face being left behind. The big challenge is that no one knows where AI is headed (not even the people creating it!).
However, as the former Managing Director of TrendWatching, the world-renowned global consumer trend firm, Henry has spent 10+ years helping clients understand, anticipate, and act on fast-moving emerging technology trends, from the metaverse and Web3 right back to mobile and social technologies.
In this strategy masterclass, Henry shares a human-centric view of technology that will ensure you build an AI strategy that will remain relevant long into the future. While some strategy sessions can be heavy on theory and light on tangible utility, Henry’s use of real-world examples means this workshop is inspirational and immediately actionable.
Note: this session can also be extended to include a ChatGPT-powered Innovation Workshop and/or hands-on training sessions with leading practitioners where you will build real prototype AI solutions.
Thank you for bringing fresh and out-of-the-ordinary ideas to this team of smart, motivated people. – VP Executive Leadership Development, HP
Fantastic session! Hugely insightful and fun, too! – Global VP Creative, Money 20/20
It was a brilliant idea to use AI to join the dots between creativity and capability (not all creative people can draw!). It also joined the dots because people often think in the same way … the number of like-minded images was unnerving! – Sales Director, AutoTrader
The highlight of the day. – CMO, Blackbullion
NEXT BIG IDEA BOOK CLUB 2023 MUST READ BOOK
2023 HOFFER BOOK AWARD - GRAND PRIZE FINALIST
INDEPENDENT PUBLISHER BOOK AWARDS - GOLD MEDAL WINNER
This is a handbook for visionaries. Making outlandish predictions about the future is easy. Predicting the future normal is far harder.
For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company.
From donning full body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming up to share a uniquely eye-opening vision of the future unlike any other.
Across thirty fast-moving chapters, The Future Normal spotlights dozens of ideas and instigators who are changing the world. From biophilic skyscrapers to generative AI, these stories offer an optimistic yet deeply human view of the next decade. Along the way, we also tackle some of the biggest ethical and societal questions raised by all this progress.
In this book, you’ll read about the ideas and instigators that are bringing about new ways to satisfy our fundamental needs and wants, changing not just their industries but also transforming our wider culture and society.
These are the stories of the future normal, and they are coming sooner than you think. For anyone looking to get ready, this book will empower you to seize the opportunities that lie ahead in this crucial decade.
