Sarah Ahn Headshot

Sarah Ahn

Sarah Ahn is a viral food creator, cookbook author, and America’s Test Kitchen social media manager whose intimate and humorous storytelling bridges cultures, generations, and kitchens.

Meet Sarah Ahn

Sarah Ahn’s candid videos documenting daily life with her Korean immigrant parents have captured the hearts—and appetites—of millions. As the creator of Ahnest Kitchen and social media manager at America’s Test Kitchen, she has become a beloved voice for cultural authenticity, mother-daughter connection, and the universal power of food. She is also well known for her fireside chats and live cooking demos. Sarah Ahn is available to be booked for corporate and private events. Contact the Mollie Plotkin Group today to inquire about Sarah Ahn’s fees.

Want to book Sarah Ahn for an event?

Contact the Mollie Plotkin Group at (215) 995-0905 to book Sarah Ahn for corporate or private events, keynote speeches, workshops, fireside chats, motivational speaking, or virtual appearances. Our agency will work directly with your organization and our keynote speakers to create an unforgettable event.

The Mollie Plotkin Group is the leading keynote speakers agency and entertainment bureau bringing excitement to audiences, clients, and employees. We represent subject-matter experts in every possible field, so whether we’re your partner in creating a memorable meeting, or your meeting planner’s secret weapon in securing the perfect keynote speaker, we’re in this with you.

Biography

A Family Kitchen Going Viral

Sarah Ahn didn’t set out to go viral—she just wanted to preserve her mom’s recipes. What started as a personal project documenting everyday life with her Korean immigrant parents became a storytelling phenomenon. Her TikTok and Instagram videos, filled with her mom’s kitchen wisdom, grocery shopping adventures, and unfiltered mom-daughter banter, struck a chord with audiences worldwide. Now, with over 1 million followers and countless viral hits (many topping 10 million views), Sarah has transformed home videos into a movement of cultural pride, food nostalgia, and heartwarming hilarity.

Sarah’s online presence has influenced everything from food trends to product shortages at Korean grocery stores. Her impact has also been recognized by NBC News, ABC News, Yahoo, and Good Morning America. Whether showing how to pickle radish or teasing her mom about dating advice, Sarah makes people feel like they are part of the family. Her work bridges cultural gaps and brings new audiences into the world of Korean cuisine—with laughter, love, and a lot of gochujang.

Ahnest Kitchen: The Story Behind the Stories

Named for her signature candid tone, Ahnest Kitchen is Sarah’s tribute to her mother, Nam Soon Ahn—a former restaurant owner and legendary home cook. It’s where she collects and shares her mom’s recipes, food philosophies, and life advice like: “Life’s too short to be afraid of MSG. Try new things. Don’t marry someone who can’t eat well.” The platform blends humor with heart, offering a deeply personal look at Korean American identity, generational connection, and the role of food in preserving culture.

From Social Media to the Page

In April 2025, Sarah and her mother published Umma: A Korean Mom’s Kitchen Wisdom & 100 Family Recipes. Backed by America’s Test Kitchen’s rigorous recipe development, the book is part memoir, part culinary guide—and all heart. The cookbook is rich with cultural context, Korean pantry essentials, and mother-daughter conversations that move between funny, emotional, and deeply resonant. The result is an experience that makes readers feel like they’ve just spent a Sunday in the Ahn family kitchen.

How to Hire Sarah Ahn

Find out how to hire Sarah Ahn to appear at your next event. Contact the Mollie Plotkin Group to inquire about Sarah Ahn’s availability and cost. When booking Sarah Ahn for an event, we need to know the type of venue and location the event will take place. Sarah Ahn is a popular choice for corporate events, private events, and virtual events. So, you can click the Check Availability button or contact us and an MPG Sarah Ahn booking agent will get back to you within 48 hours.

Sarah Ahn Booking Price

How much to book Sarah Ahn depends on the type of event. So, the cost to hire Sarah Ahn for corporate or private events is available by contacting a Mollie Plotkin Group Agent. Notably, Sarah Ahn is available for conferences, festivals, private parties and events. Just contact the Mollie Plotkin Group and tell the booking agent the proposed date, time, and location.

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Fill out the form to find out when Sarah Ahn is available.

Upcoming Engagements

Our speakers are in high demand! View their upcoming events.

May 15 2025

IT-Security Inside 2025 – Keynote Speaker Keren Elazari – Zurich, Germany

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Key Audience Takeaways

Cooking with Umma: A Food & Storytelling Demo

Join Sarah and her mom Nam Soon Ahn for a live cooking demonstration and behind-the-scenes look at their culinary journey. Whether it’s LA Galbi, Sundubu Jjigae, or a late-night noodle hack, each dish is paired with rich storytelling, cross-generational insights, and moments that will leave audiences laughing and inspired.

 

Food, Family, and Finding Your Voice Online

Sarah shares her journey from a quiet content creator to a viral sensation. In this keynote, she explores how her storytelling created space for cultural visibility, intergenerational healing, and joyful authenticity—and how brands and creators can use food as a universal language for connection.

 

Preserving Culture Through Cooking

From banchan to bulgogi, Sarah’s talks explore how family recipes carry generational knowledge, identity, and resilience. This presentation dives into the role of food in preserving heritage and the unexpected power of documenting daily life to inspire global connection.

Media Kit

Books

Umma - A Korean Mom's Kitchen Wisdom and 100 Family Recipes Book Cover
Umma: A Korean Mom's Kitchen Wisdom and 100 Family Recipes

Learn Korean cooking alongside social media star Sarah Ahn as her umma passes down 100+ family recipes and decades' worth of kitchen wisdom.

Sarah Ahn’s viral food videos of her and her mom have captivated millions of viewers with their behind-the-scenes look at Korean cooking and multigenerational home life. This collaboration is now a must-have cookbook blending the emotional intimacy of Crying in H Mart with practical culinary advice from Nam Soon’s lifetime of kitchen experience. The recipes are framed by mother-daughter conversations that are funny, profound, and universally relatable—plus all the food is backed by the recipe-testing power of America’s Test Kitchen.

The Ahns understand that when generations come together in the kitchen, so much is shared: not only food, but also knowledge, advice, family history, and love.

  • Thorough ingredient guide: Walk through a Korean grocery store with a Korean umma for in-depth guidance on what pantry ingredients and fresh produce and protein to buy.
  • Recipes both traditional and contemporary: Learn to make everything from simple banchan, a variety of kimchi, and foundational stews to an assortment of yasik (midnight snacks) and inventive desserts.
  • Kitchen wisdom from mother to daughter: Shared confidences open a window onto a level of family intimacy rarely seen in cookbooks.

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