Brad Holmes Headshot

Brad Holmes

Brad Holmes is a visionary NFL executive who transformed the Detroit Lions from a rebuilding team into a conference contender. As Executive Vice President and General Manager, Holmes is one of the most respected strategic minds in professional football.

Meet Brad Holmes

Brad Holmes is one of the NFL’s most respected front-office leaders and the architect of the Detroit Lions’ historic resurgence. Since being named Executive Vice President and General Manager in 2021, Holmes has built a winning culture through elite drafting, strategic acquisitions, and a relentless focus on grit and character. He is also well-known for his keynote and motivational speaking. Brad Holmes is available to be booked for corporate and private events. Contact the Mollie Plotkin Group today to inquire about Brad Holmes’s fees.

Want to book Brad Holmes for an event?

Contact the Mollie Plotkin Group at (215) 995-0905 to book Brad Holmes for corporate or private events, keynote speeches, workshops, fireside chats, motivational speaking, or virtual appearances. Our agency will work directly with your organization and our keynote speakers to create an unforgettable event. 

The Mollie Plotkin Group is the leading keynote speakers agency and entertainment bureau bringing excitement to audiences, clients, and employees. We represent subject-matter experts in every possible field. So whether we’re your partner in creating a memorable meeting or your meeting planner’s secret weapon in securing the perfect keynote speaker, we’re in this with you.

Biography

From Scouting Assistant to NFL Visionary

After graduating from North Carolina A&T, where he was defensive tackle and team captain for a conference championship team, Brad Holmes began his career as a public relations intern. However, his true passion started when he joined the St. Louis Rams in 2003. Over the next 18 years, he rose through the ranks to become Director of College Scouting, helping build the foundation for a Super Bowl team and playing a key role in drafting stars like Aaron Donald and Cooper Kupp.

Transforming the Detroit Lions

In 2021, Holmes took over as GM of the Detroit Lions and immediately began reshaping the franchise. With a collaborative approach alongside Head Coach Dan Campbell, Holmes rebuilt the roster with tough, passionate, high-character players. His eye for talent has also delivered consistently top-tier draft classes, turning rookies into instant Pro Bowlers and playoff contributors. His blockbuster trade for Jared Goff and pinpoint draft selections have completely transformed the team’s identity.

A Franchise Reborn

In 2023, Holmes’ vision came to life. The Lions posted a 12-5 record, clinched their first division title in 30 years, and made it to the NFC Championship Game. The success earned him PFWA’s 2024 Executive of the Year—becoming the first in franchise history to receive the honor. Holmes’ 2023 class of rookies set a franchise record for touchdowns by rookies, while his free-agent additions like David Montgomery helped the team make NFL history. Holmes continues to lead the Lions today, vying for the franchise’s first Super Bowl victory.

How to Hire Brad Holmes

Find out how to hire Brad Holmes to appear at your next event. Contact the Mollie Plotkin Group to inquire about Brad Holmes’s availability and cost. When booking Brad Holmes for an event, we need to know the type of venue and location the event will take place. Brad Holmes is a popular choice for corporate events, private events, and virtual events. So, you can click the Check Availability button or contact us and an MPG Brad Holmes booking agent will get back to you within 48 hours.

Brad Holmes Booking Price

How much to book Brad Holmes depends on the type of event. So, the cost to hire Brad Holmes for corporate or private events is available by contacting a Mollie Plotkin Group Agent. Notably, Brad Holmes is available for conferences, festivals, private parties, and events. Just contact the Mollie Plotkin Group and tell the booking agent the proposed date, time, and location.

Contact For Availability

Fill out the form to find out when Brad Holmes is available.

Upcoming Engagements

Our speakers are in high demand! View their upcoming events.

Jun 28 2025

ACHIEVE Summit 2025 – Keynote Speaker Business Icon Daymond John – Tinley Park, IL

Tinley Park Convention Center
Jul 10 2025

Pathmakers Spark Series 2025 – Keynote Speaker Daymond John – Metairie, LA

Jefferson Performing Arts Center
Jul 11 2025

UNITED Conference 2025 – Keynote Speaker Daymond John – Seattle, WA

Seattle Convention Center – Arch Center
No event found!

Key Audience Takeaways

A Fireside Chat with Brad Holmes

In this conversational format, Brad Holmes shares stories of resilience, leadership, and what it takes to rebuild a franchise. Popular discussion themes include:

  • The Dedication Standard: The relentless work ethic and unwavering commitment it takes to build—and sustain—a winning culture
  • The Human Element: Why authentic connection and emotional intelligence are at the heart of every great team.
  • Vision in the Trenches: Lessons on leading with clarity, courage, and conviction through chaos and doubt.
  • Community: The role of representation, legacy, and giving back in Holmes’ rise—and why it matters now more than ever.
  • Inside the War Room: Audience members ask Brad Holmes their most pressing questions—from draft-day decisions and talent evaluation to leadership philosophy and the future of football.

Whether speaking to corporate leaders or aspiring professionals, Holmes offers inspiring and actionable insights from one of the most remarkable transformations in the NFL today.

Contact For Availability

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