Rachel Tipograph

Rachel Tipograph considered herself amongst the digerati since the moment she became an eBay power user at 13. Since then, Rachel has accumulated an impressive collection of awards and achievements, being named one of:

• Forbes’ 30 under 30 Who Are Changing The World
• Marie Claire’s 50 Most Influential Women in America
• Fast Company’s Most Creative People in Business
• AdAge’s Most Creative People of The Year
• AdWeek’s Young Influentials Shaping Business and Culture
• Entrepreneur’s 50 Most Daring Entrepreneurs
• Inc’s Female Founders 100
• Business Insider’s New York Tech’s Coolest People
• Refinery29’s Rising Female Tech Stars
• The Wrap’s 11 Change Agents Disrupting Hollywood
• LinkedIn’s Next Wave: Top Professionals 35 & Under

Career in Digital Media

Rachel began her career after earning a B.A. in Entertainment Business and New Media from New York University. She has held positions as a strategist at the digital strategy firm Undercurrent, Digital Marketing Consultant/Reverse Mentor at Time Warner Inc., and Global Director of Digital and Social Media at Gap Inc. She also is an angel investor and adviser to early-stage ad-tech and consumer-goods start-ups.

At Undercurrent, Rachel worked with marketers such as PepsiCo, Levi’s, and Disney, informing their strategic marketing decisions. Then, as a “reverse mentor” at Time Warner, she taught senior executives the ins and outs of social media. Finally, she was hired by Gap where she oversaw the strategy, implementation, and measurement of digital and social media.

Turnaround at Gap Inc.

When Rachel arrived at Gap, the company had a decade of declining sales and an aging customer base. At the start of her tenure, the average age of Gap’s customers was 47 years old. When Rachel left, that average was a decade lower. At the heart of Rachel’s success was innovation. For example, under her guidance, Gap became the first advertiser to purchase all mobile ads on Tumblr for 24 hours as part of its “Back to Blue” campaign.

Hire Rachel Tipograph

After Rachel ended her time at Gap, she traveled the world for 100 days and founded MikMak, an eCommerce marketing platform for multi-channel brands. Today, she’s also an impactful keynote speaker. Whether at conferences like SXSW, Internet Week, and The Corporate Social Media Summit or companies like Henkel and LuLaRoe, organizations all over the world hire Rachel Tipograph.