Sally Hogshead

Sally Hoshead has shared the stage with Richard Branson, Malcolm Gladwell, Seth Godin, JP Sears, and Gary Vaynerchuk. She is also one of only 189 professional living speakers to be inducted into the Speaker Hall of Fame® – the industry’s highest award for professional excellence. In her programs, she weaves together neurology, economics, branding, history, biology, personal development, and pop culture. Her energetic style and research-based content instantly command an audience’s attention.

The best part? Sally handcrafts each and every keynote, carefully curating the perfect content for your group, your event, and your goals. Her presentations are never repeated and never replicated.

Sally is best suited for main-stage keynotes and events that demand a powerful, authoritative, and passionate speaker. All audience members receive access to the Fascination Advantage Assessment in advance and she reveals the group results,as part of each customized presentation. If you would like to discuss tailoring Sally’s keynote to your event, schedule a Zoom call with Sally and the MPG team.

What High Performers Do Differently: How to Fascinate from First Impressions to Lasting Value

What separates certain professionals from the rest of the pack? Is it skill or knowledge? Expertise or seniority? Or is it simply charisma? Turns out, it’s none of the above.

In her decade of research inside hundreds of companies, Sally Hogshead discovered a new trend. High-performers communicate differently and the most valued professionals consciously decide to over-deliver in select ways.

As a result, they become difficult to replace because they emphasize their natural traits. They earn advocates in the workplace and customer base, becoming irreplaceable. In the case of entrepreneurs, they remain in demand even after raising fees and prices. Just as the most successful brands differentiate themselves, so do the most successful people. According to the Carnegie Institute of Technology, 85% of financial success is due to your personality, ability to communicate, negotiate, and lead. Shockingly, only 15% is due to technical knowledge. Increased competition and decreased attention spans make it harder than ever to stand out and win. It’s not enough to be the best if nobody knows you’re there. But when you apply your most authentic and naturally fascinating traits, the world sees you at your best and you’re recognized for your accomplishments.

Key Takeaways:

• Discover the top four traits of high-performing personal brands and pitfalls to avoid.
• Recognize the signs you are (or are not) perceived as a high performer.
• Identify your top two unique personality advantages.
• Describe, measure, and improve how you add value.
• Understand the situations in which you’re most likely to over-deliver and outperform (and the areas in which you will not).
• Discover the words you need to authentically describe yourself in introductions, meetings, and other high-stakes situations.
• Surround yourself with team members who boost your own performance.

Impossible to Resist: Outshine the Competition, Attract Raving Fans & Earn Attention in a Distracted World

Fascination is the single most powerful means of persuading and influencing behavior. You can make any brand or message impossible to resist…once you unlock the formula.

Sally’s extensive market research reveals just how much fascination drives emotions and behavior. For example, when fascinated by a product, 80% of consumers experience a faster heart rate and other physical responses; 46% talk about it to others; and more than 1/3 do in-depth research on the product.

Once you fascinate customers, they’ll become intensely focused on you ⎯ your products, your services, and your marketing. They’re more likely to believe, care about, and retell your message – as well as buy your products. Today, it’s not enough to just interest customers. You need to fascinate them.

Key Takeaways:

• Identify your brand’s number one advantage.
• Capture immediate attention and attract raving fans.
• Stand out in a crowded competitive market in less time and under budget.
• Understand your customers’ 7 triggers to perceived value to stop competing on price.

Your Fascinating Culture: Building Engaged Teams that Outperform

What if you had a tangible way to show every single member of your team how they can perform at a higher level? It comes down to helping your employees tap into their natural communication style.

According to the Massachusetts Institute of Technology, “50% of the difference between low-performing and high-performing teams is the quality of communication.”

Think of your team members. What is each person’s most valuable quality? How could they communicate most effectively? How can you and your co-workers bring out the best of everyone’s natural abilities?

Each of us already has built-in differentiators. They don’t have to be brash and flamboyant. In fact, subtle personalities can often have the most distinguishing features. No matter what your natural approach is, you must learn how it’s being perceived by others.

Great teams are built on differences, rather than similarities. Differences create diversity and make a company stronger as a whole. Diversity strengthens a team and makes it more multifaceted, as long as each person understands and develops his or her communication style. In her decade of research, Sally found that the best way to build a culture of involved and energized employees is to inspire them with a vibrant culture of optimism. Measure what people are already doing right, and they’ll do more of it. Sally measures communication advantages within teams to uncover gems of potential. When team members are deeply engaged with their work, they feel differently and perform differently. They literally earn more, for themselves and their company.

Key Takeaways:

• Identify the top two unique personality advantages and archetypes for all team members.
• Measure the communication advantages within teams to raise performance.
• Build a team of differences that make the company stronger as a whole.
• Amplify what your team is already doing right and capitalize on your natural strengths.
• Correctly identify the right person or team for important projects.

Different is Better than Better: Captivate Your Customer to Win in a Crowded Market

You have a choice: either have the biggest budget or be the most fascinating. Must be nice if you have a bigger budget than any of your competitors…but few of us do. What if you’re a small business with a frugal budget or competing in an intensely crowded space? Then you must fascinate.

Until now, branding required years of study or a team of experts, but in her decade of working inside world-renowned brands, Sally Hogshead discovered the algorithm behind it all. By combining science with branding principles, she unlocked the formula for fascination and, once you can identify the patterns, you can make any message more memorable. In this keynote, based on her 2016 New York Times bestseller Fascinate, Sally reveals the formula for fascinating anyone.

Key Takeaways:

• Understand why others perceive you and your brand a certain way.
• Develop a clear understanding of why people want to work with you.
• Identify the perfect words to introduce and promote yourself authentically.
• Cultivate confidence in your natural competitive advantages.
• Increase your value to a prospect by communicating your greatest professional assets.
• Prove how you are different from others competing for the job.

The Fascination Factor: Authentically Communicate Who You Are at Your Best

Most personal branding techniques give generic, one-size-fits-all tips about how to make a good first impression. Yet, the whole point is to stand out and rise above the competition with your authentic traits.

David Ogilvy, one of the smartest branding minds in history, said this: “Tell the truth, but make the truth fascinating.”When you know the truth of who you are at your best, you can be both authentic and fascinating.

Your customers and co-workers don’t want the plastic version of you. Nobody wants to talk with a fake cardboard cut-out. Your personal brand is NOT the same thing as your marketing or resume. It’s not your business card, your blog, or the color of your website. Are you focusing so much on the other person (your customer, your client, your manager) that you’re losing your you-ness? Don’t focus so much on what you think someone else wants, that you lose who you actually are. Identify who you are at your best and the advantages that highlight your greatest value. Build your brand around those core qualities and you’ll never feel like a manufactured persona. Everything falls into place when you have a clear focal point for your communication. You can stop struggling and start doing more of what you’re already doing right.

Key Takeaways:

• Identify your top two unique personality advantages and archetype
• Distinguish how you’re most likely to add value
• Develop a clear focal point for all of your communication
• Introduce yourself authentically with confidence
• Craft the perfect words to prepare for crucial interactions
• Influence people to listen and take action

You Are Fascinating: Empower & Leverage the Women Leadership in Your Organization

The greatest way to empower a woman is to help her see her own highest value. With engaging

research, touching anecdotes, and a defined plan of attack, Sally’s program ensures every participant leaves energized and focused, knowing how to stand out and make a difference in the world by empowering the women in their community.

Sally’s Research Findings:

• Men often prefer to work solo and “think things through,” women tend to feel alienated or discounted if they are not engaging with and understood by their peers.
• Women want to have a voice that matters within an organization.
• Women lead by building relationships, whereas men typically lead by leveraging their authority.

Key Takeaways:

• Identify how the women and girls in your life are most likely to add value.
• Recognize how to use your competitive advantages to become an empowered leader.
• Develop your unique message and implement a plan to share it with the world.