SPARK A REVOLUTION
Build a customer base that fuels growth by creating true raving fans.
What organization doesn’t want to create more sales? But truly Remarkable organizations aren’t focused on increasing sales, they’re focused on creating raving fans. Raving fans are people who 1) are happy to pay full price, 2) come more often and 3) tell other people about your organization. In this talk, Former Chick-fil-A Marketing VP David Salyers recounts Chick-fil-A’s biggest successes and shares the principles and strategies behind those successes that you can use to connect deeply with customers, who ultimately demand and fund your business growth.
Key Takeaways:
- How to identify and create raving fans who drive repeat business
- Strategies to connect deeply with customers and earn loyalty
- Principles behind customer behaviors that lead to sustained growth
Ideal for: Sales teams, marketing leaders, and customer experience focused organizations
REMARKABLE
Shift from extracting value to creating value that sets your organization apart.
How many businesses do you come across in a day that are just plain unremarkable? They have nothing unique that sets them apart from their competitors, and they exist only to extract value from their customers. To put it simply, there’s nothing about these types of organizations that’s worth remarking about.
But what if we could shift the paradigm? What if we could truly understand what makes certain businesses “remarkable” and apply those principles to our own organizations? In this signature talk, David Salyers powerfully does just that. In “Remarkable,” David will walk through how the shift from extracting value from other people to creating value for other people can radically change your business and the impact it will make to your customers, employees, stakeholders and even your bottom line. Exploring key themes on culture, values, and mission, “Remarkable” is an engaging and memorable speech that has the potential to impact you and your organization to the very core.
Key Takeaways:
- How to shift from extracting value to creating value in your organization
- The role of culture, values, and mission in building a standout business
- Ways to differentiate your organization in competitive markets
Ideal for: Executives, organizational leaders, and teams focused on culture and long term growth
MEANINGFUL
Attach purpose to your work to build lasting value beyond profit.
Every business exists to make money; there’s no question about that. However, the bigger question is – is that all your business exists to do? The reality is that most businesses don’t have a purpose beyond financial success, and the result is that they become commodities that can be easily replicated or, worse still, easily forgotten.
However, what the world’s greatest organizations know is that having a purpose beyond money is one of the most critical components of lasting success. In “Meaningful,” David masterfully shares how great brands attach meaning to their basic product and service offerings, which in turn multiplies the value they are creating for customers. Using compelling service and marketing examples from businesses like Chick-fil-A, Nike, The Ritz Carlton, and Uber, “Meaningful” will both inspire and instruct your organization to think beyond making marginally more money, and instead to realizing your limitless potential.
Key Takeaways:
- How to build purpose beyond profit into your business strategy
- Ways to add meaning to products and services to increase value
- Examples of how leading brands create deeper customer connection
Ideal for: Business leaders, brand strategists, and teams focused on purpose driven growth
