Will Guidara
Will Guidara is the former General Manager and co-owner of Eleven Madison Park – named the best restaurant in the world – and bestselling author of Unreasonable Hospitality. In his keynotes, he imparts the lessons in service and leadership he has learned throughout his career to show anyone can use excellent hospitality to improve their business outcomes.
Will Guidara Booking & Availability
Speaking fees, availability and booking details for corporate events, keynotes and private appearances.
How do I book Will Guidara for a corporate event?
Use the Check Availability form above to send your proposed event date, location, audience size, event format and program goals. The Mollie Plotkin Group will follow up with availability and next steps.
What is Will Guidara’s speaking fee?
Will Guidara’s current speaking fee is $100,000–$125,000. Final pricing can vary by date, location, event format and scope of the appearance.
Is Will Guidara available for my event date?
Submit your proposed date and event details and the Mollie Plotkin Group will confirm current availability.
Who is Will Guidara’s booking agent?
Contact the Mollie Plotkin Group to inquire about booking Will Guidara.
What types of events can Will Guidara be booked for?
Corporate events, conferences, leadership meetings, keynote speeches, workshops, fireside chats, private events and virtual programs may be available depending on the engagement.
Will Guidara Keynote Topics & Programs
Will Guidara speaks on business, corporate culture, creativity, culture creation, employee engagement and entrepreneurship through keynote presentations and related programs. Additional themes are also available.
Unreasonable Hospitality: How Giving People More Than They Expect Can Get You To #1
Will Guidara took Eleven Madison Park from a middling Brasserie to the best restaurant in the world when he realized something revolutionary – in a restaurant, the food, the service, and the design are simply ingredients in the recipe of human connection. When Will encouraged his team to be present with their guests, take what they do seriously without taking themselves too seriously, and employ a “one size fits one” strategy, magic happened.
In this talk, Will shares why these lessons took EMP to #1, and how an unreasonable approach to the pursuit of human connection can help you win – and give people an experience they’ll remember forever.
How To Build A Brand Centered On Unreasonable Hospitality
For most of America’s history, we functioned as a manufacturing economy. Now, we’re a service economy. In fact, more than three-quarters of our GDP comes from service. So, whether you’re in retail, finance, education, healthcare, computer services, or communications, you are in the business of serving other people. Making good products is no longer enough. Serving efficiently is no longer enough. Now, it’s how you make people feel that matters most of all.
In this talk, Will will share why he believes our world is on the precipice of becoming a hospitality economy, and how every business can choose to be in the business of hospitality, by transforming ordinary transactions into extraordinary experiences.
Why Hospitality Is Today’s #1 Leadership Skill
We know that people and teams excel at a high level when they feel aligned and connected – part of a community. In the corporate workplace, this used to happen organically. But in today’s post-pandemic world, the conditions of the game have changed – which means leaders must change how they’re playing the game. Today’s leaders need to be skilled at very intentionally creating the conditions for their teams to come together – to genuinely connect. That’s what is at the heart of hospitality.
Leaders who know how to take a collection of individuals and make sure they operate as a team will create more connected, inspired, effective, and happy employees. By applying ideas honed from his career operating the world’s #1 restaurant, Will helps others do whatever it takes to be better hosts, and thus better leaders.
Giving More vs. Less: Why Hospitality Is The Greatest Tool In Problem-Solving
Too often, when we’re faced with a pernicious problem in business or our lives, we fall back on the tried-and-true: push harder, be more efficient, and cut back. Imagine that, instead, you asked yourself: what is the hospitality solution? What if you forced yourself to be creative, to develop a solution that worked because of—not in spite of—your dedication to generosity and extraordinary service? These are usually harder to execute, and coming up with them will call on your creative side. But they’re almost always a win. During times of struggle – particularly in today’s economic climate – people tend to operate from a place of fear.
In this talk, Will makes the case for why this is the perfect time to root your decisions in hospitality and give more, not less.
Will Guidara Biography & Credentials
Will Guidara’s career in hospitality, specifically restaurant management, is nothing short of astounding. He turned Eleven Madison Park into a 3 Star Michelin restaurant that ranked #1 on the list of the World’s 50 Best Restaurants. He is also well-known for his keynote and motivational speaking. Will Guidara is available to be booked for corporate and private events. Contact the Mollie Plotkin Group today to inquire about Will Guidara’s fees.
Want to book Will Guidara for an event?
Contact the Mollie Plotkin Group at 215-995-0905 to book Will Guidara for corporate or private events, keynote speeches, workshops, fireside chats, motivational speaking, or virtual appearances. Our agency will work directly with your organization and our keynote speakers to create an unforgettable event.
The Mollie Plotkin Group is the leading keynote speakers agency and entertainment bureau bringing excitement to audiences, clients, and employees. We represent subject-matter experts in every possible field, so whether we’re your partner in creating a memorable meeting, or your meeting planner’s secret weapon in securing the perfect keynote speaker, we’re in this with you.
The Start of Will’s Career
After graduating from the renowned hospitality school at Cornell University, Will Guidara began his dining room career at Wolfgang Puck’s Spago in Beverly Hills. He then went on to hold various roles in the Union Square Hospitality Group, including at Tabla, Café 2, and the restaurants at the Museum of Modern Art.
Eleven Madison Park
In 2006 Will became the General Manager of Eleven Madison Park. By 2011, Guidara purchased the restaurant from Union Square Hospitality Group with chef Daniel Humm. Under Will’s leadership, Eleven Madison Park received four stars from the New York Times, three Michelin stars, and in 2017 was named #1 on the list of the World’s 50 Best Restaurants. The restaurant also received two James Beard Awards for Outstanding Wine Service in 2008 and Outstanding Service in 2016.
Continued Success and Awards
Along with Eleven Madison Park, Will and Daniel also opened NoMad New York In 2012 and the separate NoMad Bar in 2014. NoMad has since received a Michelin star and a James Beard Award for Outstanding Bar Program. Additionally, in 2016, Will even earned the Wall Street Journal’s Innovator Award. He was also named one of Crain’s New York Business’s 40 Under 40 in 2018. Following their success, Will and Daniel also opened three more restaurants: Made Nice, NoMad Los Angeles, and NoMad Las Vegas. Then in 2019, Will and Daniel mutually agreed to a buyout, allowing Will to pursue writing, keynote speaking, and other business ventures.
Unreasonable Hospitality
In 2022, Will wrote the National Bestseller Unreasonable Hospitality which chronicles the lessons in service and leadership he learned throughout his career as a restauranteur. This book is the basis for Will’s most requested keynote, which shares the same name.
Will also hosts the Welcome Conference, an annual hospitality symposium that brings together like-minded people to share ideas, inspire one another, and form community.
