Nathalie is an applauded speaker on emerging technologies, storytelling & engagement, innovation, marketing, creativity, and artificial intelligence. Organizations have hired Nathalie to speak on the impact of experiential events, how to amplify an idea to a global scale, the future of AI for storytelling, and even technical talks on the tactics and techniques of large-format storytelling. Nathalie customizes her stories and deliverables based on your audience’s profile, so if the suggested topics below do not fit your needs, schedule a Zoom call with Nathalie and the MPG team to discuss tailoring her keynote for your event.
Faces and Stories of the Future: The Impact of the Experiential
Nathalie van Sasse van Ysselt, a visionary leader in experiential design and immersive entertainment, takes us on a journey through the evolution of human storytelling in the digital age.
From intimate art galleries to the world’s largest spherical structure, Nathalie has consistently pushed the boundaries of audience engagement. Drawing on her rich experience launching Berlin’s kaleidoskop gallery, leading creative teams at Moment Factory, and working as Vice President of Design and Creative Services at the MSG Sphere, she explores how technology is reshaping the way we experience art, entertainment, and the world around us.
In this keynote, Nathalie will:
- Deconstruct the power of the experiential: Unpack the elements that create truly immersive and impactful experiences, from intimate gatherings to large-scale spectacles.
- Share insights from the cutting edge: Go behind the scenes of groundbreaking projects like the Las Vegas Sphere, Coachella installations, and SuperReal at 25 Broadway, revealing the creative process and technological innovations that bring these experiences to life.
- Explore the future of storytelling: Discuss how AI, immersive technologies, and evolving audience expectations are shaping the future of narrative and human connection.
Future-proofing Teams for Emerging Technologies
The world of technology is in constant flux, with new advancements emerging at an unprecedented pace. How can we prepare our teams not just to survive, but to thrive in this ever-evolving landscape?
At every stage of her career, Nathalie van Sasse van Ysselt has not only harnessed the latest technologies for success but ensured her teams were prepared to run with the next great innovation as well. As a visionary leader with a proven track record of harnessing cutting-edge technology…
Nathalie will share invaluable insights on:
- Fostering a culture of innovation and adaptability: Learn how to cultivate curiosity, encourage experimentation, and empower your team to embrace new tools and technologies.
- Identifying and nurturing essential skills: Discover the key skills and mindsets needed to navigate the challenges and opportunities presented by emerging technologies like AI, projection mapping, and real-time content rendering.
- Building collaborative and cross-disciplinary teams: Break down silos and foster collaboration between creatives, technologists, and strategists to unlock the full potential of your team.
- Staying ahead of the curve: Gain practical strategies for identifying and evaluating emerging technologies, and integrating them into your workflow.
The Transformative Power of AI & Experiences
Nathalie van Sasse van Ysselt’s career has been defined by pushing boundaries and reimagining how we interact with art and entertainment. From her early days cultivating artistic communities in Berlin to spearheading groundbreaking projects in New York and Las Vegas, Nathalie has consistently pushed the boundaries of creativity and technology.
In this keynote, Nathalie will delve into the transformative power of AI and its profound impact on the future of events and experiences.
Drawing on her extensive career, Nathalie explores:
- The convergence of art, technology, and human experience: Discover how AI is breaking down traditional barriers and revolutionizing the way we experience entertainment, art, and brands.
- The future of immersive entertainment: Explore the potential of AI to personalize and enhance experiences, blurring the lines between the physical and digital worlds.
- Ethical considerations of AI in creative industries: Engage in a thought-provoking discussion on the responsible use of AI and its implications for artists, creators, and audiences.
- The creative process for future events: Gain insights into the ideation behind designing immersive and interactive experiences and learn how to push the boundaries of what’s possible.
From Berlin to Vegas – How To Launch a Brand on a Global Scale
This keynote is a must-attend for marketers, advertisers, and anyone passionate about the future of marketing and branding.
Nathalie van Sasse van Ysselt has made a career building and marketing brands from the ground up. Drawing from her experience, Nathalie delves into the intricacies of launching a brand on a global scale, sharing her unique perspective on building brands, fostering innovation, and pushing the boundaries of immersive experiences.
In this keynote, Nathalie will share invaluable insights into:
- Defining a go-to-market strategy for new ad platforms: How do you introduce a revolutionary concept to the world? Nathalie will discuss the challenges and triumphs of bringing Sphere’s groundbreaking advertising capabilities to market.
- Working with Fortune 100 brands and CMOs: Nathalie will reveal the secrets to successful collaborations with top-tier brands, sharing her experiences with F1, the Super Bowl, A$AP Rocky, Puma, and Adidas. She’ll explore how to merge brand marketing with entertainment and fan experiences, creating truly unforgettable moments.
- The intersection of brands, marketing, and entertainment: Nathalie will examine how these seemingly disparate fields converge to shape audience engagement in the digital age, citing examples like the Sphere’s enhanced Super Bowl LVIII experience and the AI-powered data sculpture on the Exosphere.
