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Lauren Goodell

Sales Strategist, AI in Sales Expert & GTM Advisor

Speaking Fee: $16,500 - $18,500 i Fees vary by event type, travel, and appearance details.

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Sales strategist, AI in sales expert, and GTM advisor Lauren Goodell helps organizations use AI to drive revenue while strengthening the human connections that win business.

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Meet Lauren Goodell

Lauren Goodell is a keynote speaker, sales strategist, and GTM advisor who helps organizations navigate the intersection of AI, sales, and human connection. Drawing on nearly a decade of experience selling complex enterprise solutions, she shows revenue teams how to leverage AI without sacrificing the trust, authenticity, and relationships that drive long term success.

As the founder of Sell with Goodell, Lauren works with companies, leadership teams, and conferences through keynotes, workshops, advisory engagements, and consulting. Her work focuses on helping organizations create more productive sales teams, stronger customer experiences, and more intentional approaches to growth in an increasingly AI-driven marketplace.

Lauren Goodell is available to be booked for corporate and private events. Contact the Mollie Plotkin Group today to inquire about Lauren Goodell’s fees.

Want to book Lauren Goodell for an event?

Contact the Mollie Plotkin Group at (215) 995-0905 to book Lauren Goodell for corporate or private events, keynote speeches, workshops, fireside chats, motivational speaking, or virtual appearances. Our agency will work directly with your organization and our keynote speakers to create an unforgettable event.

The Mollie Plotkin Group is the leading keynote speakers agency and entertainment bureau bringing excitement to audiences, clients, and employees. We represent subject-matter experts in every possible field. So whether we’re your partner in creating a memorable meeting or your meeting planner’s secret weapon in securing the perfect keynote speaker, we’re in this with you.

Biography

Human-First Selling in an AI World

Lauren Goodell believes that while AI is changing how organizations sell, real human connection remains the foundation of successful business relationships. Through her keynotes, workshops, and advisory work, she helps revenue teams understand how to use AI as a tool for better thinking, stronger customer engagement, and more effective sales execution.

Her expertise spans human-first selling, AI for sales productivity, modern prospecting, buyer psychology, executive communication, trust-building, revenue strategy, and sales transformation. She helps organizations identify where technology can create efficiency while ensuring that authentic customer relationships remain at the center of the sales process.

From Enterprise Sales to Strategic Advisor

Before founding Sell with Goodell, Lauren spent nearly a decade selling complex enterprise deals at Microsoft and Salesforce. Throughout her career, she learned that the strongest business outcomes were often driven not by technology alone, but by a deep understanding of customers, their priorities, and the challenges they faced.

Honored as one of JP Morgan’s Top 100 Women to Know in the U.S. and a Top 25 Woman in Business by the Charlotte Business Journal, Lauren brings both pedigree and battle-tested insight to the stage. Her work helps leaders and sales teams balance innovation with empathy, using AI to create more meaningful customer experiences and more effective go-to-market strategies. Guided by a mission to help businesses connect with customers more authentically and effectively, Lauren empowers audiences to embrace the future of sales without losing the human element that matters most.

How to Hire Lauren Goodell

To hire Lauren Goodell for an event, contact the Mollie Plotkin Group with the proposed event date, location, audience size, event format, and program goals. Lauren Goodell is available for corporate events, conferences, leadership meetings, private events, workshops, fireside chats, and virtual programs.

After receiving your request, a Mollie Plotkin Group booking agent will review Lauren Goodell’s availability, discuss the event details, and get back to you within 48 hours with next steps for securing Lauren Goodell for your program.

Lauren Goodell Booking Fee

The cost to book Lauren Goodell depends on the event date, location, format, audience size, and scope of the appearance. Lauren Goodell’s speaking fee ranges from $16,500 to $18,500. Speaking fees may vary for keynote speeches, workshops, fireside chats, private events, corporate meetings, and virtual programs.

For the most accurate Lauren Goodell booking fee, contact the Mollie Plotkin Group with your event details. Our team will help confirm availability, pricing, and the best format for your event.

Speaking Topics & Programs

Hire Lauren Goodell

Lauren Goodell helps organizations understand how artificial intelligence is reshaping the workplace and what professionals can do to adapt. Combining practical AI education with insights on behavioral change, resilience, and go-to-market performance, Lauren Goodell delivers actionable strategies that audiences can immediately apply in their day-to-day work. Attendees leave with a clearer understanding of AI, greater confidence in using it, and a framework for thriving through change.

Common keynote themes include: artificial intelligence, workplace adaptation, go-to-market strategy, behavioral change, resilience, sales performance, and human-centered leadership.

AI 101: Practical AI for Everyday Work

Learn how to use AI effectively in your role starting today.

This workshop-style presentation provides a practical introduction to AI with a focus on real-world implementation. Rather than focusing on theory, attendees learn how AI can support everyday responsibilities and improve efficiency across a wide range of functions.

Understand the fundamentals of AI and its business applications.
Identify opportunities to incorporate AI into daily workflows.
Leave with practical skills that can be applied immediately.

Ideal for: Organizations introducing AI tools, employees across functions, and teams seeking practical AI education.

AI for Go-to-Market Teams

Discover how AI is changing the way teams connect, sell, and create value.

This signature keynote explores the impact of AI on go-to-market functions and the behavioral adaptations required to remain effective. Attendees gain insight into how technology is changing customer engagement while learning why human skills continue to play a critical role in performance.

Understand how AI is transforming go-to-market activities.
Learn behavioral adaptation strategies for evolving work environments.
Strengthen the human capabilities that complement emerging technologies.

Ideal for: Sales teams, marketing professionals, business development leaders, and revenue organizations.

Resilience in Times of Change

Build the mindset and habits needed to navigate uncertainty and keep moving forward.

Drawing on lessons from entrepreneurship and sales, this keynote examines resilience as a competitive advantage. Audiences learn how to respond to setbacks, adapt to changing circumstances, and maintain momentum through periods of disruption and growth.

Develop strategies for overcoming challenges and uncertainty.
Understand resilience through the lens of founders and sales professionals.
Build habits that support long-term performance and adaptability.

Ideal for: Leadership teams, founders, sales organizations, and professionals navigating change.

Key Takeaway

As AI continues to transform how people work, organizations that combine technological capability with adaptability, resilience, and human-centered skills will be best positioned for success.