Gary Foote brings a rare perspective from inside the world’s most demanding sport. Whether your audience is navigating digital transformation or rethinking performance under pressure, Gary’s talks are high-impact, real-world, tailored for results, and relevant across all industries.
Reach out today to begin tailoring Gary Foote’s talk for your next keynote, strategy session, or leadership summit.
Disruption & Startup Culture in Formula 1
When Haas F1 entered the grid, it challenged the sport’s legacy model, proving that agility, innovation, and lean operations could compete against billion-dollar giants. In this talk, Gary shares the remarkable story of launching a Formula 1 team with just 300 people and $300 million, drawing parallels to how startups disrupt entrenched industries. Audiences will learn how to punch above their weight, make bold decisions under pressure, and embrace a challenger mindset to drive competitive advantage regardless of your organization’s size.
Technology as a Performance Multiplier
Gone are the days when CIOs were behind-the-scenes operators. In modern F1, and modern business, technology is a frontline differentiator. Gary explores how digital transformation has shifted tech from a support function to a performance pillar, driving revenue, speed, and strategic decision-making. He reveals how to embed technology at the heart of business strategy and why the future belongs to CIOs who think like race engineers.
AI & Machine Learning in Practice
Formula 1 teams have been leveraging machine learning for over a decade to optimize race performance, simulate outcomes, and gain split-second advantages. In this session, Gary demystifies how AI is applied in the real world, the challenges of translating executive enthusiasm into tangible outcomes, and the lessons business leaders can learn from motorsport’s culture. This is a practical, insider’s view of AI’s power, pitfalls, and the path to success in our tech-driven world.
Risk Management in High-Stakes Environments
In Formula 1, the margin between success and failure is measured in milliseconds. As CIO and Director of Sustainability for Haas F1, Gary manages risk across cybersecurity, compliance, operations, and safety, all under intense time pressure. This keynote unpacks the principles of high-stakes risk management, including how to make tough calls quickly, build resilience into operations, and use calculated risk as a performance driver, not a liability.
High-Performance Culture & Execution
How do you build a team capable of executing a perfect two-second pit stop 24 times a season, on five continents, with zero room for error? Gary shares the foundational elements of high-performance culture, from role clarity and accountability to collaboration across disciplines. With stories from the garage and the boardroom, he explains how elite motorsport teams maintain focus, consistency, and momentum under relentless pressure; and how any organization can do the same.
