Dr. Marcus Collins

Marcus Collins helps audiences understand how culture shapes behavior, inside organizations and in the marketplace. Drawing from both theory and practice, he shows leaders, marketers, and teams how to better understand the forces that drive people to act, connect, and commit.

Common keynote themes include: culture and behavior, organizational culture, customer centricity, influence, consumer engagement, leadership, and sustainable change.

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

Understand how culture drives behavior and how to use that insight to influence action.

In this talk, Marcus examines culture as one of the most powerful forces shaping human behavior. He pulls from both theory and practice, including lessons from his work spearheading digital strategy for Beyoncé and working with companies like Apple, McDonald’s, and Google, to explain how culture influences what people buy, do, and aspire to become. Audiences leave with a clearer understanding of how to leverage culture to get people to move.

• Understand why culture is such a powerful driver of human behavior
• Learn how cultural dynamics influence adoption, decision-making, and action
• Explore ways to apply cultural insight to influence audiences more effectively

Ideal for marketers, leaders, managers, and organizations that want to better understand what moves people.

Culture Eats Strategy for Breakfast: How to Drive Sustainable Organizational Change

Learn how organizational culture shapes performance and how leaders can influence it for lasting success.

Marcus makes the case that company culture matters more than individual talent when it comes to long-term success. Using real-life case studies, he explains how internal culture works, why it matters, and how leaders can influence and scale it across teams. This talk gives audiences a practical framework for understanding the role culture plays in organizational change.

• See why organizational culture can matter more than individual ability
• Learn how to influence internal culture in ways that support company purpose
• Understand how to scale culture across teams for stronger alignment and success

Ideal for executives, people leaders, managers, and organizations focused on growth, alignment, and change.

Putting the Humanity Back into Customer Centricity

Build a more human approach to customer centricity that drives stronger consumer engagement.

This talk offers a fresh perspective on what it really means to put the customer at the center of business decisions. Marcus addresses the gap between believing in customer centricity and building an organization that can actually deliver it. He shares actionable strategies for adopting this approach in ways that can drive greater consumer engagement.

• Rethink customer centricity through a more human lens
• Identify ways to build organizations that can support a customer-centered approach
• Apply practical strategies that strengthen consumer engagement

Ideal for business leaders, customer-focused teams, and organizations looking to improve how they connect with consumers.

Closing Takeaway

Across every talk, Marcus Collins brings audiences back to one core idea: culture shapes behavior. Whether the goal is to influence consumers, strengthen teams, or create a more customer-centered organization, understanding culture gives leaders a clearer path to meaningful and lasting action.