Dr. Marcus Collins
Best-selling author and award-winning marketer, Dr. Marcus Collins shows audiences how culture drives behavior and inspires action.
Dr. Marcus Collins Booking & Availability
Speaking fees, availability and booking details for corporate events, keynotes and private appearances.
How do I book Dr. Marcus Collins for a corporate event?
Use the Check Availability form above to send your proposed event date, location, audience size, event format and program goals. The Mollie Plotkin Group will follow up with availability and next steps.
What is Dr. Marcus Collins’s speaking fee?
Dr. Marcus Collins’s current speaking fee is $30,000–$35,000. Final pricing can vary by date, location, event format and scope of the appearance.
Is Dr. Marcus Collins available for my event date?
Submit your proposed date and event details and the Mollie Plotkin Group will confirm current availability.
Who is Dr. Marcus Collins’s booking agent?
Contact the Mollie Plotkin Group to inquire about booking Dr. Marcus Collins.
What types of events can Dr. Marcus Collins be booked for?
Corporate events, conferences, leadership meetings, keynote speeches, workshops, fireside chats, private events and virtual programs may be available depending on the engagement.
Dr. Marcus Collins Keynote Topics & Programs
Dr. Marcus Collins speaks on business, corporate culture, culture creation, marketing and politics & culture through keynote presentations and related programs.
Marcus Collins helps audiences understand how culture shapes behavior, inside organizations and in the marketplace. Drawing from both theory and practice, he shows leaders, marketers, and teams how to better understand the forces that drive people to act, connect, and commit.
Common keynote themes include: culture and behavior, organizational culture, customer centricity, influence, consumer engagement, leadership, and sustainable change.
In this talk, Marcus examines culture as one of the most powerful forces shaping human behavior. He pulls from both theory and practice, including lessons from his work spearheading digital strategy for Beyoncé and working with companies like Apple, McDonald’s, and Google, to explain how culture influences what people buy, do, and aspire to become. Audiences leave with a clearer understanding of how to leverage culture to get people to move.
Ideal for marketers, leaders, managers, and organizations that want to better understand what moves people.
Key takeaways from For the Culture
- Understand why culture is such a powerful driver of human behavior
- Learn how cultural dynamics influence adoption, decision-making, and action
- Explore ways to apply cultural insight to influence audiences more effectively
Marcus makes the case that company culture matters more than individual talent when it comes to long-term success. Using real-life case studies, he explains how internal culture works, why it matters, and how leaders can influence and scale it across teams. This talk gives audiences a practical framework for understanding the role culture plays in organizational change.
Ideal for executives, people leaders, managers, and organizations focused on growth, alignment, and change.
Key takeaways from Culture Eats Strategy for Breakfast
- See why organizational culture can matter more than individual ability
- Learn how to influence internal culture in ways that support company purpose
- Understand how to scale culture across teams for stronger alignment and success
This talk offers a fresh perspective on what it really means to put the customer at the center of business decisions. Marcus addresses the gap between believing in customer centricity and building an organization that can actually deliver it. He shares actionable strategies for adopting this approach in ways that can drive greater consumer engagement.
Ideal for business leaders, customer-focused teams, and organizations looking to improve how they connect with consumers.
Closing Takeaway from Putting the Humanity Back into Customer Centricity
Across every talk, Marcus Collins brings audiences back to one core idea: culture shapes behavior. Whether the goal is to influence consumers, strengthen teams, or create a more customer-centered organization, understanding culture gives leaders a clearer path to meaningful and lasting action.
Key takeaways from Putting the Humanity Back into Customer Centricity
- Rethink customer centricity through a more human lens
- Identify ways to build organizations that can support a customer-centered approach
- Apply practical strategies that strengthen consumer engagement
Dr. Marcus Collins Biography & Credentials
Dr. Marcus Collins is an award-winning marketer and cultural translator who helps leaders understand how culture shapes what people believe and how they behave. Drawing from his work as a professor, strategist, and advisor to major brands, he connects academic insight with real-world application to help organizations move people to action.
His work focuses on the intersection of culture, brand strategy, and consumer behavior, offering audiences practical frameworks to better understand influence, identity, and decision-making.
Dr. Marcus Collins is available to be booked for corporate and private events. Contact the Mollie Plotkin Group today to inquire about Dr. Marcus Collins’s fees.
Want to book Dr. Marcus Collins for an event?
Contact the Mollie Plotkin Group at (215) 995-0905 to book Dr. Marcus Collins for corporate or private events, keynote speeches, workshops, fireside chats, motivational speaking, or virtual appearances. Our agency will work directly with your organization and our keynote speakers to create an unforgettable event.
The Mollie Plotkin Group is the leading keynote speakers agency and entertainment bureau bringing excitement to audiences, clients, and employees. We represent subject-matter experts in every possible field. So whether we’re your partner in creating a memorable meeting or your meeting planner’s secret weapon in securing the perfect keynote speaker, we’re in this with you.
Bridging Culture and Consumer Behavior
Dr. Marcus Collins is a clinical professor at the Ross School of Business at the University of Michigan and a Professor in Residence at TikTok. He is widely recognized for his ability to translate complex cultural dynamics into actionable strategies that help organizations connect with audiences and drive meaningful engagement.
Over the course of his career, he has worked at leading agencies including Wieden+Kennedy, where he served as head of strategy, as well as Doner Advertising and Translation. His work has contributed to major initiatives including Google’s Real Tone technology, the Made In America music festival, the Brooklyn Nets, and State Farm’s Cliff Paul campaign.
Author, Advisor, and Industry Leader
Dr. Collins is the author of the best-selling book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, which explores how culture influences decision-making and behavior. His work combines academic research, case studies, and real-world experience to provide clear frameworks for marketers, leaders, and change-makers.
He has been recognized with numerous honors, including Advertising Age’s 40 Under 40, Crain’s Business 40 Under 40, and induction into the American Advertising Federation’s Advertising Hall of Achievement. In 2023, he received the Thinkers50 Radar Distinguished Achievement Award. He is also a member of Marshall Goldsmith’s 100 Coaches and has served as a jury member for the Cannes Lion International Festival of Creativity.