Bernie Collins

Bernie Collins is a former Head of Race Strategy for Aston Martin F1 and now a prominent voice in F1 broadcasting. With a rare ability to simplify complex decision-making, she offers compelling insights on leadership, analytics, and what it takes to win under pressure.

She is also well-known for keynote and motivational speaking. Bernie Collins is available to be booked for corporate and private events. Contact the Mollie Plotkin Group today to inquire about Bernie Collins’s fees.

Want to book Bernie Collins for an event?

Contact the Mollie Plotkin Group at (215) 995-0905 to book Bernie Collins for corporate or private events, keynote speeches, workshops, fireside chats, motivational speaking, or virtual appearances. Our agency will work directly with your organization and our keynote speakers to create an unforgettable event.

The Mollie Plotkin Group is the leading keynote speakers agency and entertainment bureau bringing excitement to audiences, clients, and employees. We represent subject-matter experts in every possible field. So whether we’re your partner in creating a memorable meeting or your meeting planner’s secret weapon in securing the perfect keynote speaker, we’re in this with you.

Roots of a Racer

With over a decade’s experience at the forefront of Formula 1, Bernie Collins is an accomplished strategy engineer, most recently employed as Head of Race Strategy for the Aston Martin Formula 1 team. During her career she has held senior strategy and performance engineering roles, playing a central role in the teams she has worked for.

Bernie developed a passion for mechanics at a young age, having grown up constructing and dismantling farm machinery with her father at home in Northern Ireland. She decided to study mechanical engineering at Queen’s University Belfast and joined the annual Formula Student program, a renowned engineering competition organized by the Institution of Mechanical Engineers.

Early Career at McLaren

After graduating in 2009, Bernie secured a place on the McLaren Formula 1 racing team’s graduate trainee program. She volunteered as an engineer at GP3 Series race weekends, gaining further experience before receiving an offer from the McLaren GT sports car racing team. In 2012, Bernie was promoted to the role of performance engineer and went on to serve as race engineer for the United Autosports GT team in 2013.

Bernie’s big break came in late 2013 when she was offered a temporary role as McLaren’s primary performance engineer in Formula 1. Following this, she was offered the full-time position for the 2014 season, working closely with 2009 Formula 1 World Champion Jenson Button.

Podiums and Persistence

In 2015, Bernie started working with the Force India team as a Performance and Strategy Engineer, including supporting team driver Nico Hülkenberg. She helped the team to achieve a podium finish for Sergio Pérez at the 2015 Russian Grand Prix. The following season Force India scored more podiums and consistent, points-scoring results en route to finishing fourth in the 2016 Formula 1 World Championship for Constructors.

Aston Martin F1 Team

Bernie became the Head of Race Strategy for the Aston Martin F1 Team in August 2020. The role saw her leading race strategy, guiding the team and its drivers as they sought to maximize the championship points achieved at each Grand Prix. This included balancing information flow from the drivers, engineers, and support team in mission control back at headquarters, as well as reacting to external, dynamic events during each race.

From Track to Television

In 2023, Bernie joined the Sky Sports F1 broadcasting team, her race strategy expertise adding significant depth to the channel’s coverage. She also contributes to Formula 1’s official website and digital channels, providing detailed insights on race strategy and helping fans to understand the complexity of decisions made during Grands Prix.

Beyond the Checkered Flag

Her first book How to Win a Grand Prix was published in 2024, becoming an instant Sunday Times bestseller. Selected as one of the Forbes “30 under 30” young rising stars of manufacturing for the Make It in Great Britain campaign, Bernie has also been named in The Manufacturer’s Top 100 UK Role Models list.

To hire Bernie Collins for an event, contact the Mollie Plotkin Group with the proposed event date, location, audience size, event format and program goals. Bernie Collins is available for corporate events, conferences, leadership meetings, private events, workshops, fireside chats and virtual programs.

After receiving your request, a Mollie Plotkin Group booking agent will review Bernie Collins’s availability, discuss the event details and get back to you within 48 hours with next steps for securing Bernie Collins for your program.

The cost to book Bernie Collins depends on the event date, location, format, audience size and scope of the appearance. Bernie Collins’s speaking fee ranges from $35,000 to $37,500, while virtual programs typically start at $10,000. Speaking fees may vary for keynote speeches, workshops, fireside chats, private events, corporate meetings and virtual programs.

For the most accurate Bernie Collins booking fee, contact the Mollie Plotkin Group with your event details. Our team will help confirm availability, pricing and the best format for your event.