Phase 5 · After the Keynote
How to Evaluate a Keynote Speaker
The people who heard the keynote can give you the most immediate answer to whether it worked for them. If you request the Mollie Plotkin Group's attendee survey, it asks about satisfaction, relevance, useful takeaways and the likelihood of recommending the speaker. It is a short way to collect reactions near the end of the presentation or immediately afterward. The survey is available on request; it is not part of every engagement.
What does the survey ask?
- Overall satisfaction: How attendees felt about the keynote as a whole.
- Relevance: Whether the presentation felt pertinent to the people in the room.
- Useful takeaways: Whether attendees came away with something they could use.
- Recommendation: How likely they are to recommend the speaker to a coworker or friend. This is an NPS-style question.
Net Promoter Score (NPS) uses a 0–10 recommendation rating and calculates a score from the responses. The recommendation question can be described as NPS-style; reporting an actual NPS would require confirming that the survey uses that scale and calculation.
The Mollie Plotkin Group can provide the survey by QR code for attendees to use near the end of the keynote. When it is used, we can collect and share the speaker feedback with you upon request.
What can those answers tell you?
The responses show how attendees experienced the presentation at the time. They can help you see whether the keynote felt relevant and useful to the audience. They do not, on their own, establish that the event produced lasting changes in your organization. Measuring those longer-term outcomes is a separate contracted service.
Leadership's view belongs in the evaluation, too. The Post-Event Debrief and Booking Your Next Speaker covers the conversation about whether the keynote met the event's objective and what the team would change next time.