Aaron Ross
Bestselling author of Predictable Revenue and creator of Salesforce’s influential outbound sales model, Aaron Ross shows audiences how to rethink revenue growth, build customer trust, and adapt sales strategies to a changing B2B market.
Aaron Ross Booking & Availability
Fees, availability and booking details for corporate events, appearances and live programs.
How do I book Aaron Ross for a corporate event?
Use the Check Availability form above to send your proposed event date, location, audience size, event format and program goals. The Mollie Plotkin Group will follow up with availability and next steps.
What is Aaron Ross’s booking fee?
Aaron Ross’s current booking fee depends on the date, location, event format and scope of the appearance. Contact the Mollie Plotkin Group for current pricing.
Is Aaron Ross available for my event date?
Submit your proposed date and event details and the Mollie Plotkin Group will confirm current availability.
Who is Aaron Ross’s booking agent?
Contact the Mollie Plotkin Group to inquire about booking Aaron Ross.
What types of events can Aaron Ross be booked for?
Corporate events, conferences, leadership meetings, keynote speeches, workshops, fireside chats, private events and virtual programs may be available depending on the engagement.
Aaron Ross Keynote Topics & Programs
Aaron Ross wrote Predictable Revenue, the outbound playbook that built Salesforce’s first $100M+ outbound sales engine and got copied by thousands of companies. Then he watched everyone run the same play, and AI let them run it a hundred times faster, until buyers stopped answering.
In this keynote he explains what actually broke, why “more activity” makes it worse, and what to do instead. A candid, funny talk from the one person who can’t blame the playbook… because he wrote it.
Also titled as Predictable Revenue in an Unpredictable World for clients who know the book and want the name on the poster. Same talk.
What your people leave with: After Outbound
- Stop “pushing the pull door.” Why teams always fall into the trap of selling to the wrong people, how to identify where demand is actually pulling you and how to focus on the customers & problems you are best placed to serve.
- The Trust Drought. A simple way to map the trust a company already has (customers, champions, referrers, former colleagues) and turn it into pipeline.
- The Sameness Trap. Why using AI to send more makes you invisible, and how to use it to go deeper with fewer accounts.
- Cold emails that still work. Real emails that got billion-dollar CEOs to reply, and what made them different.
- Relationships-as-a-system. How to make growth repeatable and durable, without relying on one hero rep or one lucky quarter.
Ideal for: After Outbound
revenue and GTM conferences, CEO and founder groups, sales kickoffs, private equity portfolio events.
Aaron Ross wrote the playbook on making revenue predictable. His own life has been anything but. After making eight figures, he gave up the rights to his bestselling book, watched the buyout that was supposed to pay for it fall apart, and spent years getting it back. He went from zero to nine kids in seven years (ten now, half adopted) and moved the whole crew from the US to Scotland a few weeks before the world shut down.
So he knows a thing or two about being scared and doing it anyway. This talk is about how people keep going when the market, the pipeline and the voice in their head all say “wait”… or something less printable. Expect real stories, some laughs, and a handful of moves your people can use the next morning.
Also titled as From Impossible to Inevitable: Keeping Your Nerve for clients who know that book.
What your people leave with: Keep Your Nerve
- Nobody knows. Why the leaders who look certain are guessing too, and how to move without waiting for permission.
- Act without having every answer. Separate what you can influence from what you cannot, and make the next decision with the information you have.
- Go talk to people. The simplest way out of being stuck, and the unglamorous one most people skip when they’re anxious.
Ideal for: Keep Your Nerve
the “drive, determination and resilience” brief: sales kickoffs, company all-hands and leadership off-sites in an anxious year, founder groups, associations.
The keynote changes how people think, because it pushes them in the exact opposite direction of every other message they’re hearing. The workshop is where they do the work. In a small room of 10 to 40 people, Aaron takes the ideas off the stage and puts them to work on your business: pick the specific segment where you can win, get belly-to-belly with the customer’s problem, and find where demand is already pulling.
It runs as a keynote-plus-workshop package: about two hours with content and exercises interleaved, or a half-day for teams that want to go deeper. It works behind either keynote.
Ideal for: Workshop
leadership teams, offsites and internal events with 10 to 40 people.
Aaron has spoken to audiences of 5,000+ and run workshops for just 10.
Key takeaways from Speech formats
- Keynote: 45 to 60 minutes, usually with Q&A.
- Keynote plus workshop: his most common format. About two hours, content interleaved with exercises.
- Half-day workshops, masterclasses and multi-session masterminds.
- Hot seats (optional): Aaron pulls an audience member on stage, unrehearsed, and spends five minutes getting to a moment of insight that is useful to them and to the crowd. Ask for it if you want interaction, not a lecture.
- Virtual: available, though he is much better (and prefers) in the room.
Aaron Ross Biography & Credentials
Aaron Ross is a bestselling author, sales strategist, and keynote speaker known for creating the outbound sales model at Salesforce that became an industry standard. His book Predictable Revenue, widely called “the sales bible of Silicon Valley,” helped shape how B2B companies build and manage their sales teams. He is also the coauthor of From Impossible to Inevitable and author of Predictable Income.
Drawing on his experience building revenue systems and working with business leaders, Aaron challenges conventional approaches to sales growth. His keynotes explore why traditional outbound strategies are losing effectiveness, how AI is changing buyer attention and trust, and what companies can do to create more sustainable revenue. He also speaks about resilience, leadership, and making decisions amid uncertainty, combining practical business insights with personal experiences.
In his words: “I wrote the outbound playbook. Then I watched the world copy it until it stopped working.”
Want to book Aaron Ross for an event?
Contact the Mollie Plotkin Group at (215) 995-0905 to book Aaron Ross for corporate or private events, keynote speeches, workshops, fireside chats, motivational speaking, or virtual appearances. Our agency will work directly with your organization and our keynote speakers to create an unforgettable event.
The Mollie Plotkin Group is the leading keynote speakers agency and entertainment bureau bringing excitement to audiences, clients, and employees. We represent subject-matter experts in every possible field. So whether we’re your partner in creating a memorable meeting or your meeting planner’s secret weapon in securing the perfect keynote speaker, we’re in this with you.
The Author Behind Predictable Revenue
Aaron Ross helped establish one of the most influential sales methodologies in B2B business. At Salesforce, he created the outbound sales and sales specialization models that became industry standards, including the foundation for the modern Sales Development Representative (SDR) role. His approach helped build Salesforce’s first outbound sales engine generating more than $100 million in revenue and became a model adopted by thousands of companies.
He documented that approach in Predictable Revenue, a bestselling book often described as “the sales bible of Silicon Valley.” Across editions and languages, Aaron’s books have sold half a million copies, with translations into Portuguese, Spanish, Chinese, Japanese, and Polish.
Aaron also coauthored From Impossible to Inevitable with SaaStr founder Jason Lemkin, drawing on the growth strategies of companies including Twilio, HubSpot, Marketo, Salesforce, and EchoSign. In 2026, he published Predictable Income, continuing his work on business growth and revenue generation.
Beyond his books, Aaron has driven more than $50 million in revenue to his own companies and serves on the boards of VisualizeROI, Administrate, and Nuvini. His professional experience includes working with organizations such as Cisco, Salesforce, Google, IBM, SAP, Oracle, and Red Hat.
Today, Aaron is challenging the very sales model he helped popularize. As companies increasingly use AI to scale outbound activity, he examines why greater sales volume does not necessarily produce better results. His approach emphasizes identifying genuine customer demand, strengthening existing relationships, earning buyer trust, and creating repeatable growth systems.
A Global Speaker on Growth, Leadership, and Resilience
Aaron Ross speaks internationally to audiences ranging from small leadership teams to conferences with more than 5,000 attendees. His speaking engagements include SaaStr AI, 6sense Inspire in London, ROI Group Sales Forum in Milan, Zoho CRM Zummit in Brazil, and 30X in Bogotá, among others.
His presentations are grounded in practical experience and customized to the needs of each audience. Aaron regularly consults with event organizers and attendees beforehand to understand their business challenges. His sessions combine candid observations, humor, actionable strategies, and conversations that help participants apply his ideas to real situations.
Whether discussing the future of B2B sales, building customer relationships, or navigating professional and personal uncertainty, Aaron gives audiences a practical perspective shaped by the successes, setbacks, and lessons of his own career.
