The Local Fish Broker
As the daughter of a lobster fisherman, Mandy Rennehan grew up in a community that relied on a seasonal fishing industry. Many times, her parents struggled to put food on the table. While other kids were playing, Mandy was foraging for bait and selling it to local fishermen to help support her family. At 10 years old, she was dubbed the “local fish broker,” and her entrepreneurial spirit was born.
Freshco
Then at 18, Mandy left home with a dirty hockey bag, a desire to know more about construction, and the wish to make her parents’ lives easier. Only a year later, in 1995, she founded Freshco – the first full-service, 24/7, on-call retail maintenance provider with complete coverage across Canada and the eastern United States.
Today, Freshco is the most successful and fiscally responsible retail maintenance business in Canada with three collaborative divisions – Maintenance, Projects, and Reconstruction – that serve retail giants like Anthropologie, Apple, Banana Republic, Bell Media, Home Depot, Lululemon, Nike, Restoration Hardware, RBC, Sephora, under armor, Tiffany & Co., and many more.
The Blue Collar CEO
Along the way, Mandy earned the nicknames “The Blue Collar CEO” for her ability to navigate between the white- and blue-collar worlds and “Bear” for her big hugs. In addition to her success with Freshco, she hosts HGTV Canada’s Trading Up with Mandy Rennehan, wrote the award-winning book The Blue Collar CEO, and has received countless awards for her visionary leadership, including:
- Canada’s Most Admired CEO
- Atlantic Business Magazine’s CEO of the Year
- The Toronto Region Board of Trade Business Leader of the Year
- Top 25 Women of Influence
- The RBC Canadian Women Entrepreneur Momentum Award
- Growth 500 Excellence in Innovation
- WXN’s Top 100 Most Powerful Women – Hall of Fame
- CGLCC LGBT+ Business of the Year
- Atlantic Business Magazine’s Top 50 CEOs
As Mandy would say, how do ya like them lobsters?
Mandy’s mission from day one has been to build a company that challenges industry stereotypes and “redefines the collar blue,” changing the perception of skilled trades and fighting for the respect they deserve as well as advocating for women in trade industries. She also currently serves as a lead advisor to the Canadian Federal Government’s national campaign encouraging apprenticeships and promoting the skilled trades as a career.