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Guenther Steiner

Keynote Speaker - Haas F1 Founder & Fan Favorite

Speaking Fee: $85,000 - $90,000 i Fees vary by event type, travel, and appearance details.

F1 Business Change Management Corporate Culture Innovation Leadership Motivational Sports Speakers

Guenther Steiner is the founding Team Principal of Haas F1 and one of Formula One’s most charismatic and influential figures, beloved by fans worldwide for his leadership and humor.

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Meet Guenther Steiner

Guenther Steiner built America’s Haas F1 Team from the ground up and became a global sensation through Netflix’s Drive to Survive. Known for his humor, directness, and engineering savvy, Guenther speaks on resilience, leadership, and the wild business of motorsport.

He has been incredibly influential on American motorsport and F1 team leadership. He is also well-known for keynote and motivational speaking. Guenther Steiner is available to be booked for corporate and private events. Contact the Mollie Plotkin Group today to inquire about Guenther Steiner’s fees.

Want to book Guenther Steiner for an event?

Contact the Mollie Plotkin Group at (215) 995-0905 to book Guenther Steiner for corporate or private events, keynote speeches, workshops, fireside chats, motivational speaking, or virtual appearances. Our agency will work directly with your organization and our keynote speakers to create an unforgettable event.

The Mollie Plotkin Group is the leading keynote speakers agency and entertainment bureau bringing excitement to audiences, clients, and employees. We represent subject-matter experts in every possible field. So whether we’re your partner in creating a memorable meeting or your meeting planner’s secret weapon in securing the perfect keynote speaker, we’re in this with you.

Biography

Formula 1 Leadership

Guenther Steiner is one of Formula 1’s most popular and high-profile Team Principals and led the Haas F1 team from its inception in 2014 until the end of 2023. He led America’s only Formula 1 team from its launch and came to public prominence as one of the stars of the award-winning Netflix series Drive to Survive. He is now an expert analyst on Formula 1 for German broadcaster RTL, French channel Canal+, and Australia’s Network 10.

Early Career in Rallying

Born in Merano, Italy, Steiner began his professional motorsport career in rallying, initially achieving success with Mazda before joining the independent Top Run team and later the Jolly Club organization, fielding cars including the famous Lancia Delta Integrale and Ford Escort RS Cosworth. Between 1994 and 1996 the team won consecutive Italian Rally Championship titles with Steiner in the role of Technical Manager.

A move to the Prodrive organization in Banbury, UK, saw Steiner become team manager for its Allstar Rally Team, winning the European Championship in just its first season. This led to him being invited to join Ford’s rally team, M-Sport, where he became Director of Engineering, working with World Champions Colin McRae and Carlos Sainz.

Transition to Formula 1

In 2002 Ford asked Steiner to move across to its Formula 1 project, Jaguar Racing. As Managing Director he took on the task of restructuring the team and in his single season with the team it scored a podium finish in Italy with driver Eddie Irvine. After a short period working with Opel, Steiner soon returned to Formula 1 with Red Bull Racing, with Red Bull later asking him to establish its NASCAR team in the USA.

This led Steiner to North Carolina, the beginning of a new chapter in his career which saw him not only establish Team Red Bull but also FibreWorks Composites, a high-tech carbon-composites design and manufacturing company which he continues to own.

Founding the Haas F1 Team

Using his past experience of building successful race and rally teams from scratch, Steiner developed a business plan to create an American Formula 1 team, successfully attracting the backing of entrepreneur Gene Haas.

The Haas F1 Team made its debut in 2016, finishing its inaugural season eighth in the constructor standings with 29 points, the most of any new team in this millennium. Since then Haas has become firmly established as one of F1’s leading independent teams and in 2018 finished fifth in the World Championship. In 2022 Steiner’s team scored its first-ever Formula 1 pole position in the hands of Danish driver Kevin Magnussen.

Media Recognition and Legacy

During this time, Guenther has become both a media and fan favorite thanks to his straight-talking style and the keen sense of humor, which became evident through Netflix’s Drive to Survive series. His 2023 book Surviving to Drive became an instant hit and topped The Sunday Times bestseller list. Then in 2024 his second book, Unfiltered – My Incredible Decade in Formula 1, was well received by fans worldwide.

Fluent in English, German, and Italian, Steiner is one of the most recognized and sought-after figures in Formula 1.

How to Hire Guenther Steiner

To hire Guenther Steiner for an event, contact the Mollie Plotkin Group with the proposed event date, location, audience size, event format, and program goals. Guenther Steiner is available for corporate events, conferences, leadership meetings, private events, workshops, fireside chats, and virtual programs.

After receiving your request, a Mollie Plotkin Group booking agent will review Guenther Steiner’s availability, discuss the event details, and get back to you within 48 hours with next steps for securing Guenther Steiner for your program.

Guenther Steiner Booking Fee

The cost to book Guenther Steiner depends on the event date, location, format, audience size, and scope of the appearance. Guenther Steiner’s speaking fee ranges from $85,000 to $90,000, while virtual programs typically start at $27,500. Speaking fees may vary for keynote speeches, workshops, fireside chats, private events, corporate meetings, and virtual programs.

For the most accurate Guenther Steiner booking fee, contact the Mollie Plotkin Group with your event details. Our team will help confirm availability, pricing, and the best format for your event.